Getting Your First Customers

Posted on December 12th, 2013 by admin
No Comments

Getting your first sale or customer through the door of your website and converting them to a credible lead can be difficult for brand new businesses, although here are a few tips to bear in mind.

Promote Your Site Across All Channels

You may need to hold fire on ordering some business cards until your site is effectively launched – otherwise anyone going on your website after speaking to you may not be impressed with a holding page.

Ask For Opinions Early & Often

Ask friends and family you can trust to give you an objective and useful opinion on your website and get them to give you advice on your website concepts. Just be aware that waiting until the website is build and “finished” and then going back and changing everything with your web designer is a recipe for bruised egos and burning any goodwill you have accumulated in forming a working relationship. They may even charge you for their time so you have been warned!

Be sure to ask your business coach or partner as their input may shed some light on why your site is under performing. It may be a glaring omission or as subtle as changing a few colours.

Write Content Often

Even if you are not getting traffic, it is important to continue plugging away at your website to not only boost the value of their website to potential visitors but to offer anyone who does visit your website something of value. This also signals to search engines that your website is still live and fresh.

Avoid Lowering Your Rates/Prices

If you are clamoring for work, avoid the temptation of lowering your rates or prices just to get a sale – this will have a couple of unforeseen consequences which may not manifest later on.

For example, if that clients that refers your work to another, they may expect the same rates – therefore you may be undercutting your own business.

However, you can always over deliver – promise your client additional free extras, then your customer will no doubt discuss your service with others.

Check The Competition

Keep an eye on the competition – and see what they are up to? Have they cut back on advertising spend during certain months of the year? This may be an indication that they are knowingly reducing their overheads as they are experiencing a low period themselves.

All business have to adapt and you have to do so as well to survive. Have they started blogging recently? Are they promoting a new line of products? Keeping abreast of developments with your competition can help you know what your competing against and this will help you define your own niche and refine your unique selling point.

For example, if your rivals are offering rock bottom prices – then you can probably place your prices a little higher and pitch to the higher end clients as you offer premium customer service.

Of course there are many more tips out there so why not share your own ideas in the comments?


There are no comments currently.

Graphic design, Website & more!
Our professional design team love to establish, develop and personalize every company we work with. We want to make sure your business makes a difference, that's why you can be sure of an exceptional, quality service every time. Our custom logo & corporate branding will help you become noticed and established with unique, bespoke made designs that will carry your image forward. We’re a friendly bunch, and we work with all kinds of businesses.

Expert Graphic Designers

All of our design team are experienced and experts with their job. We have a wide team of designers which helps us deliver varying concepts of designs and each one being unique from the other. We like to work closely with all of our clients and maintain a high standard of customer service. So if you feel that you're confident enough to work with us please get in touch. Definition of logo design 

Professional Logos UK

We understand that your brand and your ideas are personal to you, so it makes sense to seek a professional designer that can create your brand design ideas the way you want it to look. We manage this day in and day out with our vast range of clients. We see good communication as being vitally important and essential to produce amazing bespoke custom logos and corporate identity on time every time. Get your custom logo under-way today!

Get In Touch

professional logo Email: ku.oc.ngisedogolbgnull@krowtra
It's super easy to get in touch with our graphic designers. We believe in being as transparent as possible. Give us a call or send us an email, then once ordered we will proceed with creating your super trendy emblem.
© 1999-2017 GB Logo Design