Johnson And Johnson – A Logo That Arose From a Signature

Posted on November 2nd, 2018 by admin
No Comments
0
comments

 

For every parent out there, the name ‘Johnson and Johnson’ needs no separate introduction. Their product line and area served has changed drastically over the past 132 years, but do you know what didn’t! Their commitment to providing the best products and their emblem that speaks it all. Johnson and Johnson have the record for being one of the longest-running logo design on the global scale. Needless to say, their logo design is a well-known entity in all around the world. But only a few know that it was originally the signature of its founder. Interesting right! Let’s stroll through its journey to know more.

 

Read more: Stella Artois- A Classic Example Of An Ageless Logo

 

When this particular company was founded, not many businesses were committed to a greater cause, other than simply earning a profit. The motto of Johnson and Johnson was to save and improvised lives. One of the co-founders James Wood Johnson took it upon himself to prove his commitment and literally put his signature, to conjugate his family name with the business. This happened in the year 1886 and in the year 1887, it was taken as the official logo of the business.

 

If you analyze it from the logo designing point of view, this is a wordmark logo that is painted in red, upon a white background. The typography is simply the handwriting of the very same James Wood Johnson. In the earliest times, Johnson and Johnson used to deal with first-aid and surgical care kits and soon explored into baby care products. They have used this logo in their products and also, in the carriages that used to deliver their products. Later on, they started to print them on their products, on a commercial scale.

 

They maintained the trend even when they spread their horizons to the other nations. During the year, 1988, when China welcomed its very first portal for Johnson and Johnson, they simply adapted the logo in the regional translation.

 

The year 2016 was a crucial period, by when the world literally demanded ‘innovation and change’ from literally everything. Johnson and Johnson found a brilliant way to make it happen while keeping its essence intact. They simply utilized the animation effect in their original logo. Their official website features this animated logo that literally appears as if it is being signed (in real time). The perfect revamp idea of this perfect logo with such deep roots.

 

Inspired to make such a brand out of your business as well? Start this journey of miles with a single, right step, by getting a suitable logo design.

 



Comments

There are no comments currently.

spacer
Graphic design, Website & more!
Our professional design team love to establish, develop and personalize every company we work with. We want to make sure your business makes a difference, that's why you can be sure of an exceptional, quality service every time. Our custom logo & corporate branding will help you become noticed and established with unique, bespoke made designs that will carry your image forward. We’re a friendly bunch, and we work with all kinds of businesses.

Expert Graphic Designers

All of our design team are experienced and experts with their job. We have a wide team of designers which helps us deliver varying concepts of designs and each one being unique from the other. We like to work closely with all of our clients and maintain a high standard of customer service. So if you feel that you're confident enough to work with us please get in touch. Definition of logo design 

Professional Logos UK

We understand that your brand and your ideas are personal to you, so it makes sense to seek a professional designer that can create your brand design ideas the way you want it to look. We manage this day in and day out with our vast range of clients. We see good communication as being vitally important and essential to produce amazing bespoke custom logos and corporate identity on time every time. Get your custom logo under-way today!

Get In Touch

professional logo Email: ku.oc.ngisedogolbgnull@krowtra
It's super easy to get in touch with our graphic designers. We believe in being as transparent as possible. Give us a call or send us an email, then once ordered we will proceed with creating your super trendy emblem.
© 1999-2017 GB Logo Design
css.php