Our Blog

Here are our latest blog entries, read them at your leisure.

Think About The Positioning of Your Brand

Posted on February 28th, 2014
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Every company needs to position themselves on the spectrum of high/low cost and high/low quality. For example, in the realm of car manufacturers, Skoda is perceived by many to be at the low-cost mid-to-low quality end of the spectrum, whereas the likes of Ferrari and the exact opposite, with high costs but high quality cars […]
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Getting Your First Customers

Posted on December 12th, 2013
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Getting your first sale or customer through the door of your website and converting them to a credible lead can be difficult for brand new businesses, although here are a few tips to bear in mind. Promote Your Site Across All Channels You may need to hold fire on ordering some business cards until your […]
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Tips on Starting Up A New Business

Posted on December 1st, 2013
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Research is Key First thing you need to do is go out there and research. You need to get to grips with whom your potential customers will be, as well as what they will need and how you can potentially offer it. This will also include key research such as getting appropriate price points to […]
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How To Turn Your Business Idea Into A Reality

Posted on November 17th, 2013
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Are you thinking of starting a business around your new idea, or perhaps turning a hobby into it’s own business venture, then you’ll want to take heed of the following steps: 1. Research your market Identify potential customers and talk to them and find out if your idea is meeting a real need in the […]
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