Comments Off on Decoding the Unilever Logo Design – the Logo With Many Many Elements

Decoding the Unilever Logo Design – the Logo With Many Many Elements

Posted June 19th, 2019 in Logo Design [blog] by Rebecca Darcy

Decoding the Unilever Logo design- the logo with Many Many elements-gblogo



It takes ages for big companies to reach their milestones. Quality products, services, flawless consumer service and ability to create a competitive edge is some fo them. However, having a strong impression among the people is also a crucial factor that contributes towards a brand image immensely. Today, we will discuss one such great logo design.



Unilever is a consumer goods manufacturing brand that is based in numerous nations throughout the globe. The current logo has been in practice since 2004 and was designed by Wolf Olins, the brand consultancy of Unilever. The Unilever logo design comprises of 24 icons, accumulated in the shape U. Let’s decode them, one by one.



1. Hand – it represents care and hygiene and relates to the products like soap, and also perfumes/deodorants.
2. Ice cream – it represents the many ice cream and frozen desserts it offers.
3. Hair – it represents the hair care and beauty products.
4. Swirl – it represents the perfect blends of flavors and taste, that it offers in its products.
5. Fish – it represents fresh food, that it collects from the sea and other natural resources.
6. Lips – it represents communication and openness.
7. Particles – it represents the research and development, a crucial aspect of product diversification
8. Clothes – it represents apparel, that evokes confidence and comfort.
9. Bee – it represents hard work, evoking communal harmony and reducing adverse environmental impact.
10. DNA – it represents their unique identity and heritage and also denotes the positive change it brings.
11. Packaging – it represents offering the best consumer experience.
12. Palm tree – it represents the brands’ respect for nature and motto to coexist with a healthy environment.
13. Transformation – it represents the willingness to undergo the best transformation.
14. Waves – it represents freshness and cleanliness.
15. Sun – it represents renewable energy and aims to reduce greenhouse gases.
16. Heart – it represents love and care, and determination to offer people healthy products.
17. Dove – it represents empowerment and freedom.
18. Plant – it represents focusing more on the preserving environment
19. Bowl – it represents food that is both healthy and tasty.
20. Virtuous cycles – it represents recycling and reducing waste materials.
21. Spoon – it represents nutrition and other cooking products.
22. Spark – it represents the catalysts that connect the brand with suppliers and distributors
23. Chili pepper – it represents collecting ingredients from fresh agricultural products.
24. Flower – it represents the sensitivity towards nature and the consumers.



The logo design is just too perfect to make any alteration, isn’t it! that’s what we call a perfect example of customized logo design.

Comments Off on Case Study – Starbucks Logo Design And Its Evolution

Case Study – Starbucks Logo Design And Its Evolution

Posted May 24th, 2019 in Logo Design [blog] by Rebecca Darcy

Coffee is a beverage that puts one to sleep when not drank. – Alphonse Allais

 

While gulping that lazy morning coffee or enjoying the much needed late night coffee, we cannot help but think of the very recognizable logo of World famous Starbucks. Today, we are going to discuss the logo design of Starbuck and its journey of evolution till now.

 

Many businesses around the world, uses mascot in their logo or other promotional elements, but giving the honor to a two-tailed mermaid is something no one could imagine, no one but Starbucks. The mermaid or siren is a mythological creature that said to lure sailors with their magical voice. Similarly, coffee seems to compel people to have it over and over again and cannot be replaced with any other beverage in the world.

 

The logo of the Starbucks has few revisions till now. Let’s take a walk through the journey of its logo revision.

1971- The original version was brown in color with words ‘fresh roasted coffee’ in it. It featured a bare-chested, twin-tailed mermaid inside a circular form that remained unchanged in its upgraded version as well.

1987- This logo was later revised by painting the logo in green. This logo design also features the word ‘coffee’ with 2 stars in it, highlighting coffee as its prime product. The mermaid in this logo version has her hair spread over her chest.

1992- The logo was revised only minutely. The navel of the mermaid is no longer visible in this close-up view and the color was switched to a different shade of green. This green shade looks more resembling to nature and implied that Starbucks uses fresh, natural ingredients.

2011- This final logo revision is being used by Starbucks till now. It removed all the words and the starts from the logo altogether. This is now a brandmark logo that speaks for itself. It comprises of a more close-up view of the mermaid, just painted in a green and white scheme.

Perhaps this is the ultimate logo of Starbucks that we are going to admire for many years to come now, or perhaps, soon we will witness yet another phase of its evolution. Either way, it gives every business to consider one question ‘Shall I consider revamping my business logo as well?’

 

Of course, it is your call to make, but keep the golden world in mind- ‘Change is the only constant.’ A revamped logo design offers many benefits to the business and spice things up for it.

Comments Off on Easter Success Formula for These Top 3 Industries in UK

Easter Success Formula for These Top 3 Industries in UK

Posted April 12th, 2019 in Logo Design [blog] by admin

 

Easter marks the resurrection of Jesus Christ and it brings lots of joys and celebration. But several business losses their ‘routine sales’ and it affects their overall income for the year as well. However, it might come as a surprise that people spend about 25% to 30% more during Easters, as compared to the rest of the year. Here we share 3 such top profit making business industry along with the importance of Easter promotion

 

1. Chocolate and Candies

Needless to say, you definitely saw it coming. There is no denying everyone loves these sweet treats, at least during the easter. Let it be chocolate easter eggs or candies that make an Easter basket complete, everyone purchases them in a significant amount. It comes as no surprise that the sales of chocolate and candies go high, earning them a handsome amount of profit.

 

The business that offers customization, as their easter promotion, clearly makes extra profit, as people are willing to pay a little extra for things that are extra special.

 

2. Graphics Designing Firms

Though it may sound somewhat strange, the designing firms do pretty well during this time of the year. Why? Simple, because of the intense Easter promotion that everyone invests in. Let it be easter customization for any business logo design or social media greetings, even posters, banners, promotional displays, etc. they all are made through graphic designing these days.

 

The firms that offer high-quality graphic design, on time, make a good profit during this festive season, quite easily.

 

3. Travel and Tourism

Easter is a great time of the year to go on a vacation. Thus the business uplifts for the tourism and travel industry. It includes sales of tickets for flights, train, luxury bus, tourism packages along with hotels & restaurants. There are 2 main reasons for their success- great easter promotion, and lucrative discount.

 

Though not every family can afford to go on extravagant tour, many people spend quite a lot in it, thereby it adds significant profit in the entire travel and tourism industry.

 

Apart from these industries, there is a lot of scope for other small and medium-sized businesses as well. All it takes is strategic planning, execution of the same and effective easter promotion. To get started write your business success story as well.

Happy Easter to you!

 

Read more – 4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

 

Comments Off on 4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

Posted April 5th, 2019 in Logo Design [blog] by admin

 

The Easter bunny is on its way to reach us within a couple of weeks. This festive season will bring loads of reasons to have gatherings and celebration. However, it also brings scope for businesses to collect some extra profit-eggs. Here we offer 4 such Easter promotional ideas for the same.

 

1. Easter Customization

Easter is a special time of the year and your brand should literally speak it out. To make it happen, it is wise to modify the look of your business as per the festive season. The first thing that identifies your brand is its logo design, and thus, this easter you should consider modifying your logo design according to the theme of Easter.

 

A professional graphic designer will keep the essence of your brand’s logo design so it is still recognized, but will blend certain elements of the Easter to bring a smile to the face of the people.

 

2. Easter Greetings

No matter how many times people exchange easter greetings, it never gets boring. So, wish Happy-Easter to your client, your employee, your potential customer, your competitors and literally to the world. For the same, you can go old school ideas, such as banners and hoardings. However, in this digitally driven world, it is best to let the online platform spread the good words, through emails, social posts, official website, and so on.

 

Get professional easter greetings for your business corporate profile of the social media platforms.

 

3. Easter Offers

Easter calls out for a feeling of triumph, and what better could it be than the triumph over money! Bag lots of existing and new customers by offering lucrative deals and discounts. No one can say no to an irresistible offer, after all.

 

4. Easter Events

In this robust life, almost no one has the luxury to take out time for activities anymore. So, make this Easter, an opportunity to do it anyway. Organize an Easter hunt competition in your store. In case you are dealing with e-commerce business, you can always consider an online Easter quiz or ‘spot the egg’ contest. Of course, you should give away some prizes and souvenirs to ignite the spark of the event.

 

All these super tips work the best if you start a little earlier, of course. So, kick-start your Easter promotion today itself and gather profit this year. For this upcoming Easter, the GB Logo Design is offering lucrative Easter offers on every logo design package and other stationary designing.

 

Comments Off on 10 World Famous Logos That We Have Dressed For The International Women’s Day

10 World Famous Logos That We Have Dressed For The International Women’s Day

Posted March 8th, 2019 in Logo Design [blog] by admin

 

Happy International Women’s Day to every woman all around the globe. Today, we are presenting our revamped version of 10 well-known logos, designed as per the theme of today. So, brace your seat belt and let’s begin the journey

 

1. Walt Disney Animation Studio

We all love the original version with Mickey in it. For for the spirit of women’s day, we have given Minnie, the steering for Walt Disney.

 

2. Monopoly

The magician peeking from the O of this unforgettable board game is too good. But this is the time for the charming witch to spark the glitters of magic. Needless to say, it is ‘Magic’ at its best!

 

3. Maybelline

This brand is hard to miss while speaking about beauty products and makeup. To enhance its charisma, even more, we have put an impression of a lipstick upon it. This logo version itself seems intriguing, isn’t it!

 

4. Playboy

Playboy has been one of the most widely subscribed magazines all around the world, for obvious reasons. But, today we present an alternative version of the same. After all, why should boys have all the fun! LOL!

 

5. Burger King

Who said only kings can make the best burger or be good at enjoying them! It’s time to show the ‘love for food’ of women. We have kept the logo intact and replaced King with Queen.

 

6. Rolex

This luxury watches brand uses a crown as its emblem for the logo to feature its supreme quality. It seemed only right to place a tiara instead of the crown for the season, as Women loves Rolex as well.

 

7. Toyota

This automobile brand is known for its high-performance vehicles. For this women’s day, we are replacing its iconic circular logo design with a carriage.

 

8. HMV

A dog is man’s best friend and woman’s as well. This logo and the business name were too good to change into anything else. So, we have simply modified its acronym into ‘Her’ from ‘His’.

 

9. Hallmark

A princess might love ballroom dance and evening tea party, but a princess might be into fighting as well. For Hallmark, we have replaced the tiara with a spartan helmet. Dear ladies, its time to CHARGE!!!

 

10. Maserati

This automobile brand has a trident for its logo. Trident is a symbol of power and a legendary weapon for any ancient war. But with ladies leading the world, who needs a weapon? A rose is powerful enough to win a war.

 

Which one did you like the most? Don’t forget to let us know.

 

Disclaimer- We have simply recreated these logo designs for recreational purpose and claim no authority over it.

 

Comments Off on 5 Questions To Ask Before Placing Your Logo Design Order In UK

5 Questions To Ask Before Placing Your Logo Design Order In UK

Posted March 1st, 2019 in Logo Design [blog] by admin

 

Are you considering getting a professional logo design for your brand? Are you almost certain which logo designing company is the one for you? Take a step back and ask these 5 questions first.

 

1. Ask For Portfolio And Testimonial

You are unlikely to go for a brand new business with no past work, hence always ask for their portfolio and testimonial form the previous clients. Usually, most logo designing businesses showcases these in their official website itself. However, also cross-check their past work with the help of several review rating sites.

 

Check out the portfolio of GB Logo Design.

 

2. Look For Logo Design Package

The need for each business depends upon several factors. Thus, a decent logo designing package understands the need for having multiple logo designing packages with multiple options. It is best to look for businesses that offer such an option.

 

At GB Logo Design, we offer 3 unique logo design packages to suit according to every client.

 

3. Check The Number Of Free Edits

No matter how great quality a logo design has, barely any design has ever been accepted in the first draft itself, throughout the history of logo design. Thus, every business offers 1-2 free edits along with any logo ordered. However, if you are picky, go for the business that offers plenty of edits.

 

At GB Logo Design, we offer unlimited edits along with every package and every order.

 

4. Enquire About The Types Of Final Logo File

Just like any electronic file, logo design can be delivered in multiple formats. Some suits well for usage in the website and other electronic portals, while some other are excellent for the offset printing. Pre-agree on what formats your logo designing business will be delivered, in advance. Always remember, when it comes to logo file formats, the more, the merrier.

 

At GB Logo Design, we offer our final logo file in every logo file format, for the convenience of the customers.

 

5. Ask For Full Ownership On The Logo Design

Many shrewd businesses trick their client to have a co-ownership on the final logo design while many devious businesses actually charge extra to handover the same, breaking the integrity of the business deal. Ensure your logo designing business assure the same in advance.

 

At GB Logo Design we assure 100% ownership of the logo design to the client with absolutely no hidden cost.

 

Comments Off on 10 famous brands revamped for Christmas

10 famous brands revamped for Christmas

Posted December 21st, 2018 in Logo Design [blog] by admin

 

The Christmas season is evoking its spirit in us all, isn’t it! To uplift your mood even more, here we present 10 well-known brand logo designs that we have revamped for the Christmas season

 

Read more- 10 famous brands revamped for Halloween

 

So, let us start the countdown, one by one

 

1. Unilever

 

The well-known logo of Unilever is too well-known, isn’t it! After all, it is wisely created with several elements of its diversified business. For this season, we have replaced it with elements of the Christmas.

 

 

2. Hallmark

 

A movie marathon is what many fancy doing during Christmas! Hallmark is one name that stays on everyone’s lips for the same. We have replaced the princess crown from the logo and placed a Santa hat for now. After all, Santa Claus is coming to town!

 

 

3. Dunkin Donuts

 

Dunking and donuts are an inseparable part in the festive time and so does the delicious delicacies of Dunkin Donuts. We have simply placed Christmas drink in the logo as a touch-up.

 

 

4. Audi

 

The simple yet very famous logo of Audi has 4 interlinked metal rings. To revamp it, we have replaced it with 4 Christmas wreaths. Beauty at its best!

 

 

5. Levi’s

 

This brand of jeans is loved by every youth out there and we felt this iconic logo needs a touch of Christmas branding as well. It felt only right to drape with few magic Christmas socks and a handful of snow.

 

 

6. Pillsbury

 

Often, the mascot of Pillsbury, the doughboy of Pillsbury attracts more people, than the name. We have given this hardworking mascot a pair of gloves and a Christmas hat as a gift.

 

 

7. Red Bull

 

‘Red Bull gives you wiings’, but for this time of the year, we have given wings to the 2 bulls and sent them away. We have placed 2 reindeer in their spot to keep you entertained. No bullfighting, only reindeer-tussling for now!

 

 

8. Starbucks Coffee

 

The twin-tailed mermaid on a cup of coffee can make any day better, but it makes the days best when she comes wearing a Santa hat. The pinch of snow also, adds the sense that winter is here.

 

 

9. Summit Entertainment

 

This entertainment media keeps us fixed to our seats, all around the year. So, as a Christmas gift, we have added a flying sleigh of Santa to the background of the very known peaks of the brand logo.

 

 

10. Target

 

The logo of Target is one of the best examples of a brandmark logo. We revamped it with the best target for kids this time of the year. Yes, the candy. We have placed it inside a Christmas decoration to make the work, a little more challenging.

 

Which one did you like the most? Make sure to let us know.

 

Now, you can revamp your logo for Christmas or get a fresh one at a discounted rate. Place your order online now!

 

Disclaimer- We have simply recreated these logo designs for recreational purpose and claim no authority over it.

Comments Off on 7 Business Logo That Rocks Every Christmas

7 Business Logo That Rocks Every Christmas

Posted December 14th, 2018 in Logo Design [blog] by admin

 

Christmas is almost here! To boost the spirit of this festive season, today we present several logo designs we have delivered for businesses that stay functional all around the year, but they are particularly noticeable when the Jingle bell rings around this time of the year.

 

So, let the count begin-

 

1. Christmas Is Incomplete Without A Cake

 

Cake Luxeis a business that offers customized cakes for every occasion. However, the artistic cakes you will get this time of the year is beyond comparison. The logo design has a 4-tier cake with beautiful icing and decoration on it. Looks delicious, isn’t it!

 

 

2. Partying All Night

 

Christmas literally calls out for all night long partying and celebration. The logo design for ‘Party Station’ is all eye-catching because it is a simple wordmark type logo and yet, the part elements such as the cap and balloons say it all.

 

 

3. Desserts Make It All Specials

 

Of course, desserts add lots of calories, but it is a must-have for the Christmas season. The logo of ‘Dessert Trolley’ is quite attractive and also self-explanatory.

 

 

4. Hanging Out, Eating Out

 

 

Preparing a meal during Christmas seems unnecessary for many folks out there, who love to feast upon delicious delicacies in restaurants. The logo of ‘Sakee’ is painted in pure black and white colors and uses a smart icon that can represent both fire and a leaf, stating the food served here is both hot and made from pure, fresh ingredients.

 

 

5. Feasting On The Christmas Movies

 

Not everyone is up for the partying all night and rather enjoys Christmas movie marathon. The logo for ‘Sugar Films’ is funky, and yet features the iconic signs of pause and play of movie media.

 

 

6. Traveling And Backpacking

 

 

Christmas is the time to go explore the places you always wanted to go. The illustration logo design of ‘Club Malta’ does an excellent job as it makes us all wanna pack our bags and go travel the world and camping.

 

 

7. A Day In Wonderland

 

Having a day in Adventureland is amazing with friends and family, anytime, but doing the same over the festive season is extra special. The logo design for the theme park ‘Slide and Glide’ is made with fun, attractive elements that call out to every kid and enthusiastic people out there.

 

Looks amazing, isn’t it! Your business logo can too if you know where to get it from. Visit our portfolio to consider getting one for yourself as well. In fact, for this Christmas season, you can get it done, at a discounted price as well.

 

Comments Off on £30 Investment Towards Christmas Promotion Can Uplift Your Startup

£30 Investment Towards Christmas Promotion Can Uplift Your Startup

Posted December 7th, 2018 in Logo Design [blog] by admin

 

Festive seasons are a great time for every business to flourish. Yes, Every business. Every business that makes a strategic planning for this upcoming season. All you need to do is to think different and do differently. For instance, notice how our customized logo design in the upper left corner is looking quite dressed up! Its a part of our Christmas holiday marketing campaign. Want to uplift your business too?

 

Here we offer a few tips towards making a clever holiday marketing campaign. Check them all out and evaluate which to go with, or all of them, if you can-

 

1. Customized Products

 

Until a couple of decades back, most businesses used to work the ‘discount theory’ to get marginal profit over high sales figures. However, there is a major shift in the buying behaviors of customer around this time of the year. Nowadays people are no longer looking for cheap, discounted offers. In fact, they are willing to spend extra to get special products. Product customization is a clever way of making it happen. However, this requires spending quite a lot to come up with such innovative ideas.

 

Estimated Average Budget- about 25 to 30 % of annual revenue

 

 

2. Christmas Packaging

 

Product or service customization is quite tricky and often NOT a cup of tea for every business out there. Thereby, many times, working on the outside does the trick as well. Christmas packaging is a nice way of grabbing people’s attention. However, it is crucial to get this package designed by professional people to do the job perfectly.

 

Estimated Average Budget- about 10 to 15 % of annual revenue

 

 

3. Revamped Christmas Logo

 

It is adopting a new logo design that resembles the actual one, but uses some specific elements of the Christmas. This is a wise step for a business of every size and budget. It is effective with any other promotion and even without. The revamped logo design evokes a nostalgic emotion of the customers around the festive season.

 

Estimated Average Budget- only £ 30, if you are getting it customized from the house of GB Logo Design.

 

 

As already mentioned, today’s leading strategy is no longer about pushing sales, instead, it is about making the best by using small, but effective tactics. No matter what measures you are practicing, enforce it even more with your very own Christmas revamped logo.

 

Place your order now to make the best out of this upcoming Christmas, only at http://www.gblogodesign.co.uk/prices/

Comments Off on 4 Most Foolish Logo Mistakes In 2018

4 Most Foolish Logo Mistakes In 2018

Posted December 1st, 2018 in Logo Design [blog] by admin

 

The importance of logo design is crucial for every organization these days. However, getting the right logo design can be a challenge. Often people make mistakes when it comes to logo design for their respective business or organization.

 

There are several kinds of mistakes out there, using the wrong color, or going for poor fonts, but today, we will list out 4 most foolish and yet most common mistakes associated with it, even in the year of tech-driven 2018.

 

1. You Have No Logo Design

 

It might sound like a silly point, but it is the biggest mistake related to a logo design. Having one is crucial for EVERY organization, irrespective of its nature. Strangely, as per studies, about 3 in every 10 new startups do not even own a logo design. And sadly, getting a customized logo design is not even on their strategy to uplift their business.

 

 

2. You Have Made A Logo On Your Own

 

Self-dependence is a beautiful thing and everyone should try to attain it unless it is something related to your health or logo design. It is best to let the professionals handle the same. A customized logo design takes a lot more effort and expertise that you might realize. Proficiency in designing, research, understanding the correct color blend, font, and familiarity with the latest trends are simply some of them.

 

 

3. You Have Not Registered Your Logo

 

Amidst the high recurrence of plagiarism of intellectual property, these days, logo ownership is no longer a choice these days, it is a necessity. The time frame and originality are 2 crucial factors in having the legal ownership of the logo design. Moreover, you need fresh, original elements for every new logo to get registered. Needless to say, making them from a professional firm is very crucial.

 

 

4. You Have Not Used Your Logo Enough

 

Getting a perfect logo is just the best kickstart. But using it perfectly is crucial as well. In case you have simply had your logo pasted on your office and not adapted it on the other business entities, you have made a big mistake. Using logo design in all your business portals is very much important. It includes a business card, brochures, website portals, email signature and more. You need to have your logo designed in every file format, in order to use it effectively in each of these portals.

 

 

After reading this blog, are you realizing you have made a mistake for your business logo as well? Use this opportunity and get a professional logo designed now from GB Logo Design. In fact, you can get it at a discounted price as we are offering the Christmas and new year offers right now!

 

Remember as Oscar Wilde rightly said once, ‘Experience is the name everyone gives to their mistakes.

 

Indeed, mistakes are what makes us better if lessons are learned in time.

 

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