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Should You Consider The Mascot Logo Design For Your Business?

Posted January 6th, 2020 in Logo Design [blog] by Rebecca Darcy

We all are familiar with the mermaid logo design of Starbucks, it is the perfect example of a mascot logo design. A Mascot logo is used to personify the characteristics of a brand or business. Another perfect example would be the logo of the FIFA World Cup. Mascot logos are illustrated cartoon-like characters, and fun to look at. While choosing what your mascot will be it depends on you and the brand message your business wants to spread among your audience. Some select mythical creatures, as mentioned above like the logo of Starbucks, and some choose abstract beings or realistic figures to speak for their brand. Mascot logos can be used for many businesses, but it is particularly suitable for certain kinds of business.

Now, let’s find out why You Should Consider Using a Mascot logo design for Your Business

1. Mascots helps to connect emotionally with the audience:

Mascots logo helps to connect emotionally with the audience

Many studies have proven that humans are emotional with everything they can connect to. Therefore, by assigning mascots to the logo design you are humanizing your brand. People are more likely to form an emotional connection with the mascot creating a strong brand identity. Once they get attached to your logo design, they tend to remember it for a long time and trust your brand whatever you are offering to them.

Also Read: Should You Consider Lettermark Logo For Your Business?

2. Mascots help to establish a distinct personality:

Mascots help to establish a distinct personality

Every business owner wants their logo design to be unique. With the help of custom mascot logo design, your business creates a distinct personality by attracting the audience to your uniqueness.

3. Mascots help to engage the audience in conversion:

Mascots help to engage the audience in conversion

Choosing the right mascot for your business can help the customers engage more with your brand. Compared to any other type of logo, mascot logos tend to drive more connection with the audience resulting in more conversion. Customers are more likely to take initiatives in brand-related activities.

4. Mascots Can Give You a Competitive Edge on Social Media:

Mascots Can Give You a Competitive Edge on Social Media

Social media platforms such as Facebook, Instagram, Twitter are playing an important role in brand exposure and is a core aspect of any brand’s marketing strategy. Social media allows you to directly engage with your audience, and many studies have proven that a good design mascot logo helps to increase the percentage of engagement.

Before finalizing your mascot logo design, always get a second or third opinion. If you think your business will suit a mascot logo, hire a professional logo designer from GB Logo Design in the UK and order your mascot logo design online.

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