The World’s Logo Design Mistakes

Posted on September 18th, 2013 by admin
No Comments

Presented here are some of the most common design mistakes for customers wanting a new logo designed (or even an old one redesigned)

It Won’t Work On…

Your logo has to simply work on all mediums required of it – including social media, your website, stationery and every conceivable use for a logo. It may even need printing on staff uniforms depending on your industry and business.

To circumvent this, ensure your logo should be relatively simple and yet recognisable as your “brand”.

It Isn’t Clear What You Do

A logo design must communicate what business you are in and what services/products you offer.

Failure to do this will only result in wasted time for everyone, including yourself. Although you don’t have to fall into the clichéd lines of your industry, you can do a lot of communicate the services you offer without having to resort to clichés.

For example, a mechanic’s garage wanting a new logo may go along the lines of having a car in their logo, or may work a set of tools into their design, or may infer they work on vehicles some other way, like including the words “Garage” in their logo type and going with something more abstract.

Becomes Invisible

Another pitfall is your logo may, at some point, be placed on a white background – if the logo is very light coloured or even white, how you can ensure that it is still seen.

One possibility is the put your logo on a solid block of colour, like the NHS logo which has become an integral part of that logo (so much so that the specific shade of blue is used in the NHS branding notes! http://www.nhsidentity.nhs.uk/all-guidelines/guidelines/primary-care-trusts-old-guidance/nhs-logo).

Another way to combat this would be to add a coloured stroke onto the logo which outlines the logo itself and may serve as part of the design itself.

The Small Print

The logo has to be remarkable at all sizes, including on massive billboards, but equally has to look good when shrunk down to a tiny scale.

Does the logo design lose clarity at small scales? Is the shape still recognisable at such small print sizes? Shrink your logo and find out!

Hard to Read

Your logo must be able to be red in under a second. Imagine if you showed your logo to someone for a second and then hid it again, would they be able to tell you what it said?

The logo is competing for attention in a busy marketplace and must immediately be readable to your chosen audience.

Including Everything And The Kitchen Sink

Do you find yourself including every element you feel should be there such as an icon, company name & tagline? There are times and places where all the elements should be included, for example on letterheads and stationery, but other times, such as social networks, using only the icon or icon and company name would be the better option.


There are no comments currently.

Graphic design, Website & more!
Our professional design team love to establish, develop and personalize every company we work with. We want to make sure your business makes a difference, that's why you can be sure of an exceptional, quality service every time. Our custom logo & corporate branding will help you become noticed and established with unique, bespoke made designs that will carry your image forward. We’re a friendly bunch, and we work with all kinds of businesses.

Expert Graphic Designers

All of our design team are experienced and experts with their job. We have a wide team of designers which helps us deliver varying concepts of designs and each one being unique from the other. We like to work closely with all of our clients and maintain a high standard of customer service. So if you feel that you're confident enough to work with us please get in touch. Definition of logo design 

Professional Logos UK

We understand that your brand and your ideas are personal to you, so it makes sense to seek a professional designer that can create your brand design ideas the way you want it to look. We manage this day in and day out with our vast range of clients. We see good communication as being vitally important and essential to produce amazing bespoke custom logos and corporate identity on time every time. Get your custom logo under-way today!

Get In Touch

professional logo Email: ku.oc.ngisedogolbgnull@krowtra
It's super easy to get in touch with our graphic designers. We believe in being as transparent as possible. Give us a call or send us an email, then once ordered we will proceed with creating your super trendy emblem.
© 1999-2020 GB Logo Design