Why Colour Is Important in Logo Design

Posted on December 17th, 2013 by admin
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Before you delve into getting your logo designed, it is important to look at the use of colour in your design. Not only does the colour(s) chosen have to be attractive and work with the design, the meanings of the colour have to be considered as well.

Below is a selection of colours and their associated meanings:

Blue

Positive meanings of blue:

  • Trust
  • Peace
  • Loyalty
  • Integrity

Negative meanings of blue:

  • Conservatism
  • Frigidity

Red

Positive meaning of red:

  • Energy
  • Exciting
  • Motivational

Negative meaning of red:

  • Anger/aggression
  • Unsafe
  • Irritation

Green

Positive meaning of green:

  • Safe
  • Nature
  • Balance
  • Self-reliance

Negative meaning of green:

  • Possessiveness
  • Materialistic

Purple

Positive meaning of purple:

  • Spirituality
  • Imagination
  • Harmony

Negative meaning of purple:

  • Immaturity
  • Cynical
  • Aloof
  • Arrogance

Orange

Positive meaning of orange:

  • Optimism
  • Cheerful
  • Self-confident
  • Sociable
  • Enthusiastic

Negative meaning of orange:

  • Superficial
  • Artificial
  • Insincere
  • Dependant

White

Positive meaning of white:

  • Innocence
  • Purity
  • Cleanliness
  • Equality
  • Simplcity

Negative meaning of white:

  • Sterile
  • Stark
  • Empty
  • Cautious

Black

Positive meaning of black:

  • Protection
  • Comfort
  • Strong
  • Contained
  • Formal

Negative meaning of black:

  • Depressing
  • Secretive
  • Conservative
  • Serious

Gold

Positive meaning of gold:

  • Success
  • Wealth
  • Understanding
  • Wisdom
  • Winning

Negative meaning of gold:

  • Self-cantered
  • Demanding
  • Falseness
  • Lack of trust

Silver/Grey

Positive meaning of silver:

  • Illumination
  • Reflection
  • Self control
  • Responsibility
  • Soothing
  • Calming

Negative meaning of silver:

  • Dull
  • Melancholy
  • Lonely
  • Lifeless
  • Colorless
  • Rigid
  • Negative
  • Neutral

Brown

Positive meaning of brown:

  • Down-to-earth
  • Wholesome
  • Practical
  • Approachable
  • Supportive
  • Reliable

Negative meaning of brown:

  • Dull
  • Boring
  • Frugal
  • Materialistic
  • Lack of humor
  • Lack of sophistication
  • Predictable

Magenta

Positive meaning of magenta:

  • Emotional balance
  • Spiritual
  • Compassionate
  • Supporting
  • Kind

Negative meaning of magenta:

  • Impulsive
  • Domineering
  • Impatient
  • Intolerant
  • Avoids challenges

Pink

Positive meaning of pink:

  • Love
  • Understanding
  • Compassion
  • Romance
  • Nurturing
  • Hope
  • Warmth

Negative meaning of pink:

  • Over emotional
  • Over cautious
  • Naïve
  • Immature
  • Feminine

Turquoise

Positive meaning of turquoise:

  • Communication
  • Clarity
  • Balance
  • Harmony
  • Calmness
  • Creativity

Negative meaning of turquoise:

  • Boastfulness
  • Secrecy,
  • Unreliability
  • Reticence
  • Deception

Indigo

Positive meaning of indigo:

  • Integrity
  • Sincerity
  • Idealism
  • Obedience
  • Structure

Negative meaning of indigo:

  • Fanatical
  • Impractical
  • Judgmental
  • Intolerant
  • Self-righteous


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