Why Colour Is Important in Logo Design

Posted on December 17th, 2013 by admin
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Before you delve into getting your logo designed, it is important to look at the use of colour in your design. Not only does the colour(s) chosen have to be attractive and work with the design, the meanings of the colour have to be considered as well.

Below is a selection of colours and their associated meanings:


Positive meanings of blue:

  • Trust
  • Peace
  • Loyalty
  • Integrity

Negative meanings of blue:

  • Conservatism
  • Frigidity


Positive meaning of red:

  • Energy
  • Exciting
  • Motivational

Negative meaning of red:

  • Anger/aggression
  • Unsafe
  • Irritation


Positive meaning of green:

  • Safe
  • Nature
  • Balance
  • Self-reliance

Negative meaning of green:

  • Possessiveness
  • Materialistic


Positive meaning of purple:

  • Spirituality
  • Imagination
  • Harmony

Negative meaning of purple:

  • Immaturity
  • Cynical
  • Aloof
  • Arrogance


Positive meaning of orange:

  • Optimism
  • Cheerful
  • Self-confident
  • Sociable
  • Enthusiastic

Negative meaning of orange:

  • Superficial
  • Artificial
  • Insincere
  • Dependant


Positive meaning of white:

  • Innocence
  • Purity
  • Cleanliness
  • Equality
  • Simplcity

Negative meaning of white:

  • Sterile
  • Stark
  • Empty
  • Cautious


Positive meaning of black:

  • Protection
  • Comfort
  • Strong
  • Contained
  • Formal

Negative meaning of black:

  • Depressing
  • Secretive
  • Conservative
  • Serious


Positive meaning of gold:

  • Success
  • Wealth
  • Understanding
  • Wisdom
  • Winning

Negative meaning of gold:

  • Self-cantered
  • Demanding
  • Falseness
  • Lack of trust


Positive meaning of silver:

  • Illumination
  • Reflection
  • Self control
  • Responsibility
  • Soothing
  • Calming

Negative meaning of silver:

  • Dull
  • Melancholy
  • Lonely
  • Lifeless
  • Colorless
  • Rigid
  • Negative
  • Neutral


Positive meaning of brown:

  • Down-to-earth
  • Wholesome
  • Practical
  • Approachable
  • Supportive
  • Reliable

Negative meaning of brown:

  • Dull
  • Boring
  • Frugal
  • Materialistic
  • Lack of humor
  • Lack of sophistication
  • Predictable


Positive meaning of magenta:

  • Emotional balance
  • Spiritual
  • Compassionate
  • Supporting
  • Kind

Negative meaning of magenta:

  • Impulsive
  • Domineering
  • Impatient
  • Intolerant
  • Avoids challenges


Positive meaning of pink:

  • Love
  • Understanding
  • Compassion
  • Romance
  • Nurturing
  • Hope
  • Warmth

Negative meaning of pink:

  • Over emotional
  • Over cautious
  • Naïve
  • Immature
  • Feminine


Positive meaning of turquoise:

  • Communication
  • Clarity
  • Balance
  • Harmony
  • Calmness
  • Creativity

Negative meaning of turquoise:

  • Boastfulness
  • Secrecy,
  • Unreliability
  • Reticence
  • Deception


Positive meaning of indigo:

  • Integrity
  • Sincerity
  • Idealism
  • Obedience
  • Structure

Negative meaning of indigo:

  • Fanatical
  • Impractical
  • Judgmental
  • Intolerant
  • Self-righteous


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