Why Having a Blog is Essential

Posted on November 3rd, 2013 by admin
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These days, having a website blog is essential to any modern business, but why is this the case?

The reasons for this are many fold, but the mains are listed below.

Improving Trust

Having great blog posts on areas directly related to your business not only improves your search engine relevance, but also provides you visitors with additional content. If your website widely promotes well written content, then visitors will be impressed with your proven depth of knowledge in the subject matter.

Additional Traffic

Visitors looking for specific content may end up coming to your site from a search engine and having blog posts not only increases which keywords you can target, but also each blog page should be a piece of content in its own right – attracting targeted traffic from search engines which, with careful planning – you can convert to sales.

Having regular updates via a blog also means your website is regularly updated, which is a good signal for search engines that your website is still alive and well and you’ll see increased search engine uptake for your blog.

Increasing Social Media Penetration

If you promote your blog posts on social platforms such as Facebook, Twitter etc, you can increase your readership and hopefully increase your sales.


You can actively encourage interaction between your customer base and your company by offering the customers the chance to post comments, “Like” their favourite posts and perhaps have them re-tweet about your posts, helping spread the word about your products or services.

Answer Resource

If you get frequent sales questions, then consider writing a blog post around them – that way you can simply answer the question as comprehensively as you can in your blog post and then send clients a link to the post – this not only saves YOU time but having it on the website in the first place may other customers who are in the process of making a buying decision and may find your blog post which finally solves that question they were thinking about which may have put them of ordering.

If you have any comments or questions, please feel free to comment below.


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