Tag: Logo Design Company UK

logo design
Logo Design [blog]

Can The Perfect Logo Design Boost Your Sales In The UK?

The short answer is yes, absolutely! If you have a great logo design.

Your logo is one of the first things customers will see of your company. And first impressions are everything! They will immediately start to make assumptions about your professionalism, your ability to deliver, your standards when it comes to the work you do and the service you provide.

There is a lot that can be said about a company from its logo. This is why you want to take the time and make sure you get your logo right and to get it professionally designed.

Let’s take a look at what you need to consider for the perfect logo that will boost sales:

1.Be different

Be different

Your USPs (unique selling points) are what make you and your company special. This should be clearly reflected in your logo design. You would like to take the time to think about what your brand is, what image it is you are wanting to put across. You want your logo to stand apart, to represent your brand in a way that sets you above your competitors.

Working with a professional logo designer is a quick and easy way of driving straight to the heart of what you want to achieve with your logo. They will help draw out the answers to those questions and help translate them into the design.

2. Think about your target audience

Think about your target audience

Do you know why Barbie has a pink dress, or why UK supermarkets Waitrose, M&S, Asda, and Wholefoods all have green logos? It’s because they have done their market research and paid close attention to their target audience. What they respond to, what they trust.

Barbie is targeted at young girls, whose favourite colour more often than not is pink. Green symbolises freshness, healthy, clean, which is exactly what these supermarkets are wanting to project for their products.

will be able to help you with this. They will have the experience and insight to talk you through what colour means what, what shapes tell what story, and help you drive your logo design to be the best it can be for your target audience.

3. Professional design means a professional look

logo design

There is no question that you can tell when a logo has been professionally designed and when it hasn’t. Yes, it costs money to get your logo designed, but spending that money shows your customers that you value what you do. That you believe you and your company are worth spending money on, and if you’re willing to spend your own hard-earned money on it then so will they.

 

4. Simple and readable logo’s sell

Simple and readable logo’s sell

What your logo should always be easily readable and identifiable straight away. You don’t need to be playing around with the millions of fonts to find the most unique, or whackiest.

Having a clean simple logo design projects an image of confidence and that you know exactly what your company is. This is a very positive sign for buyers that you are someone that takes pride in what you do, and that they should be spending their money with you.

Easily readable also means easily remembered. So, when your customer is being asked for a recommendation, your company is at the forefront of their mind!

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Logo Design [blog]

5 Things You Need To Check Before Accepting Your Final Logo File

5 Things You Need To Check Before Accepting Your Final Logo File

 

Are you all set to receive the final file of your professional logo design? Before you make the final call and accept your logo design, take a moment and recheck these crucial things about your logo one more time.

 

1. Check The Logo Design Format

Checking the logo design file formats is very crucial. There are many logo file formats like JPEG, PDF, AI and many others, from which some of them are vector while some of them are raster files. Each of them has its own significance and usefulness. So, it is wise to ensure that the final file that you receive should be in as many of these formats as possible.

2. Ensure You Got The ‘Final’ Edited File

It often happens that clients keep on having minor revisions even after selecting the final logo design options. Such minor changes are naive like- changing a particular field in a separate color or changing the details of some elements. After comparing, the client picks either the last edited file as the final or pick on the previously edited one. Sometimes these many edits might create confusion. So, before giving your logo designing company the green signal, make sure you both are certain on which logo version you want as the final one.

3. Double Check The Color Palate

There is 2 main color palates out there, that graphic designs use, namely the RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black). These both have their own color set and respective color codes. If the same file is saved by 2 different palates, they both will have a very different color. Though they are shades of the same color, they look quite different from one another.

 

So, it is crucial that your file is saved as per the set that fulfills your needs. Not ensuring the same can bring disparity later on.

 

4. Re-ensure 100 % Ownership

Your logo is going to be your business’s single-most visual identity. Make sure it represents only you and having full ownership is quite important for it. Though is advised to go for a professional logo only when they offer 100 % ownership of the logo, double check it before accepting the final logo design. Also, try to get it registered under your business name at your earliest convenience.

 

At GB Logo Design, we offer logo design that compiles each of the above-mentioned aspects and offers free edits until customer satisfaction.