The short answer is yes, absolutely! If you have a great logo design.
Your logo is one of the first things customers will see of your company. And first impressions are everything! They will immediately start to make assumptions about your professionalism, your ability to deliver, your standards when it comes to the work you do and the service you provide.
There is a lot that can be said about a company from its logo. This is why you want to take the time and make sure you get your logo right and to get it professionally designed.
Let’s take a look at what you need to consider for the perfect logo that will boost sales:
Your USPs (unique selling points) are what make you and your company special. This should be clearly reflected in your logo design. You would like to take the time to think about what your brand is, what image it is you are wanting to put across. You want your logo to stand apart, to represent your brand in a way that sets you above your competitors.
Working with a professional logo designer is a quick and easy way of driving straight to the heart of what you want to achieve with your logo. They will help draw out the answers to those questions and help translate them into the design.
2. Think about your target audience
Do you know why Barbie has a pink dress, or why UK supermarkets Waitrose, M&S, Asda, and Wholefoods all have green logos? It’s because they have done their market research and paid close attention to their target audience. What they respond to, what they trust.
Barbie is targeted at young girls, whose favourite colour more often than not is pink. Green symbolises freshness, healthy, clean, which is exactly what these supermarkets are wanting to project for their products.
will be able to help you with this. They will have the experience and insight to talk you through what colour means what, what shapes tell what story, and help you drive your logo design to be the best it can be for your target audience.
3. Professional design means a professional look
There is no question that you can tell when a logo has been professionally designed and when it hasn’t. Yes, it costs money to get your logo designed, but spending that money shows your customers that you value what you do. That you believe you and your company are worth spending money on, and if you’re willing to spend your own hard-earned money on it then so will they.
4. Simple and readable logo’s sell
What your logo should always be easily readable and identifiable straight away. You don’t need to be playing around with the millions of fonts to find the most unique, or whackiest.
Having a clean simple logo design projects an image of confidence and that you know exactly what your company is. This is a very positive sign for buyers that you are someone that takes pride in what you do, and that they should be spending their money with you.
Easily readable also means easily remembered. So, when your customer is being asked for a recommendation, your company is at the forefront of their mind!