Mascots have the power to make your brand feel more alive, and when a company can inculcate this “fun” and “alive” factor in their brand, they can make their products much more attractive to the customers. The mascots put life in a logo. Most of the time, they are not even original and are overdramatized people, animals or characters, used in billboards, print, or video.

KFC has used its founder Colonel Sanders in its logo as a mascot and the logo has become popular worldwide. The logo entails the Colonel who is smiling with a bright red chef apron and a red background. The smile along with the bright red colour, brings a sense of warmth to the Colonel’s face which is inviting to the customers.

Following are the benefits that a mascot logo can provide to your brand.

1) Flexible personification

A logo design in the UK should be so well-crafted that the product endorsement happens in an effective way. For instance, the mascot of the Amul girl is very popular worldwide. However, the logo is very simple. It just features a hand-drawn cartoon of a young Indian girl holding a piece of bread in her hand, and on the bread, she has applied the butter. There is hardly anyone today who would not recognize the Amul Girl. Mascots can communicate via diverse set of visuals and reflect any character traits needed for product positioning. A mascot can help the designer and marketing specialists make a fictitious character alive.

2) Consistent visual marking

Let’s take the example of Larry the Bird from Twitter’s logo. We will be able to decipher that mascots present vast opportunities for the visual marking of different carriers of identity. You can use them in logos, interface illustrations, chatbots, stickers, and branded merch. A mascot becomes a good interconnector between the user and the product. It provides visual prompts with various facial expressions and can quickly deliver a clear message to the user.

3) Makes the brand recognizable

It is a common psychology that people are primarily driven towards images first and remember them more than text. Since they are far from abstract and human-like features, they are more easily retained in the human memory. This has great importance in building strong brand awareness and creating patterns in user interfaces. When you start with your brand, it is essential to write the brand name beside the mascot logo. However, once you attain a satisfying level of marketing and recognition, you can omit the name of your brand from the mascot logo.

Therefore, if you want to create a brand mascot of your own, you can get in touch with professionals and compare the logo design prices in the UK and come up with a mascot, which the people will relate to your brand.

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In today’s blog, we are about to provide you with a brief guide on different types of logo designs available in the UK market. So, without adding any more words, let’s get started.

Lettermark or Monogram logo designs

This is one of the most widely found logo design. In a lettermark or monogram logo, we use the respective brand’s initials. Monogram logo designs are highly preferred by a number of brands as they are easy to use and made with utmost simplicity.

Popular Lettermark or Monogram Logo Examples: HBO, CNN, ESPN, and so on.

Wordmark logo designs

As the name suggests, wordmark logo designs contain words, in this case, the company’s name. Since wordmark logo designs have the business’ name, it becomes more recognisable among the target audience.

Popular Wordmark Logo Examples: Coca-cola, Google, Calvin Klein, and so on.

Pictorial logo designs

Pictorial logo designs are icon or graphics-based logo designs. Such logo designs make a huge impact on your target audience as it makes your brand look enigmatic and worthy of attention.

Popular Pictorial Logo Examples: Twitter, Apple, Shell, and so on.

Abstract logo designs

Abstract logo designs are gaining extreme popularity in the graphic design(http://www.gblogodesign.co.uk/graphic-design/) industry. An abstract logo is similar to a pictorial logo but the former has a concept. However, in abstract logo designs, a recognisable image is not used.

Popular Abstract Logo Examples: Nike, Adidas, Pepsi, and so on.

Mascot logo designs

Mascot logo designs are a perfect way to make your business more popular among the young audience. A mascot logo design is a logo that contains an illustrated character to represent your business.

Popular Mascot Logo Examples: KFC, Pillsbury, Mr Muscle, and so on.

So, which logo design do you want for your business? Let  GB Logo Design in the UK know! Get logo design at affordable prices in the UK from our house!

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