Comments Off on Decoding the Unilever Logo Design – the Logo With Many Many Elements

Decoding the Unilever Logo Design – the Logo With Many Many Elements

Posted June 19th, 2019 in Logo Design [blog] by Rebecca Darcy

Decoding the Unilever Logo design- the logo with Many Many elements-gblogo



It takes ages for big companies to reach their milestones. Quality products, services, flawless consumer service and ability to create a competitive edge is some fo them. However, having a strong impression among the people is also a crucial factor that contributes towards a brand image immensely. Today, we will discuss one such great logo design.



Unilever is a consumer goods manufacturing brand that is based in numerous nations throughout the globe. The current logo has been in practice since 2004 and was designed by Wolf Olins, the brand consultancy of Unilever. The Unilever logo design comprises of 24 icons, accumulated in the shape U. Let’s decode them, one by one.



1. Hand – it represents care and hygiene and relates to the products like soap, and also perfumes/deodorants.
2. Ice cream – it represents the many ice cream and frozen desserts it offers.
3. Hair – it represents the hair care and beauty products.
4. Swirl – it represents the perfect blends of flavors and taste, that it offers in its products.
5. Fish – it represents fresh food, that it collects from the sea and other natural resources.
6. Lips – it represents communication and openness.
7. Particles – it represents the research and development, a crucial aspect of product diversification
8. Clothes – it represents apparel, that evokes confidence and comfort.
9. Bee – it represents hard work, evoking communal harmony and reducing adverse environmental impact.
10. DNA – it represents their unique identity and heritage and also denotes the positive change it brings.
11. Packaging – it represents offering the best consumer experience.
12. Palm tree – it represents the brands’ respect for nature and motto to coexist with a healthy environment.
13. Transformation – it represents the willingness to undergo the best transformation.
14. Waves – it represents freshness and cleanliness.
15. Sun – it represents renewable energy and aims to reduce greenhouse gases.
16. Heart – it represents love and care, and determination to offer people healthy products.
17. Dove – it represents empowerment and freedom.
18. Plant – it represents focusing more on the preserving environment
19. Bowl – it represents food that is both healthy and tasty.
20. Virtuous cycles – it represents recycling and reducing waste materials.
21. Spoon – it represents nutrition and other cooking products.
22. Spark – it represents the catalysts that connect the brand with suppliers and distributors
23. Chili pepper – it represents collecting ingredients from fresh agricultural products.
24. Flower – it represents the sensitivity towards nature and the consumers.



The logo design is just too perfect to make any alteration, isn’t it! that’s what we call a perfect example of customized logo design.

Comments Off on 5 Things You Need To Check Before Accepting Your Final Logo File

5 Things You Need To Check Before Accepting Your Final Logo File

Posted June 14th, 2019 in Logo Design [blog] by Rebecca Darcy

5 Things You Need To Check Before Accepting Your Final Logo File

 

Are you all set to receive the final file of your professional logo design? Before you make the final call and accept your logo design, take a moment and recheck these crucial things about your logo one more time.

 

1. Check The Logo Design Format

Checking the logo design file formats is very crucial. There are many logo file formats like JPEG, PDF, AI and many others, from which some of them are vector while some of them are raster files. Each of them has its own significance and usefulness. So, it is wise to ensure that the final file that you receive should be in as many of these formats as possible.


2. Ensure You Got The ‘Final’ Edited File

It often happens that clients keep on having minor revisions even after selecting the final logo design options. Such minor changes are naive like- changing a particular field in a separate color or changing the details of some elements. After comparing, the client picks either the last edited file as the final or pick on the previously edited one. Sometimes these many edits might create confusion. So, before giving your logo designing company the green signal, make sure you both are certain on which logo version you want as the final one.


3. Double Check The Color Palate

There is 2 main color palates out there, that graphic designs use, namely the RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black). These both have their own color set and respective color codes. If the same file is saved by 2 different palates, they both will have a very different color. Though they are shades of the same color, they look quite different from one another.

 

So, it is crucial that your file is saved as per the set that fulfills your needs. Not ensuring the same can bring disparity later on.

 

4. Re-ensure 100 % Ownership

Your logo is going to be your business’s single-most visual identity. Make sure it represents only you and having full ownership is quite important for it. Though is advised to go for a professional logo only when they offer 100 % ownership of the logo, double check it before accepting the final logo design. Also, try to get it registered under your business name at your earliest convenience.

 

At GB Logo Design, we offer logo design that compiles each of the above-mentioned aspects and offers free edits until customer satisfaction.

Comments Off on 5 Things Your Business Logo Design Should Be Able To Do

5 Things Your Business Logo Design Should Be Able To Do

Posted June 7th, 2019 in Logo Design [blog] by Rebecca Darcy

5 Things Your Business Logo Design Should Be Able To Do - Gb Logo Design

The importance of having a customized logo design is unparallel. Thus almost all successful business have their very own, customized logo design. However, there are many such forms offering similar services, and it is crucial to check a few things.

Today, we offer a few tips as to what your professional logo design should be able to do.

1. It Should Be Scalable

Scalability is the property of a digital entity like a logo design that can be adjusted to practically any size, without suffering any deviation of the original version. Failing to do so will lead to several complications such as pixalation upon stretching and data loss while compression.

2. It Should Be Transparent

Transparency is the property of a logo design that enables it to have a transparent background. It helps you to past it upon any background of your choice, without compromising its looks. It enhances the logo design’s aesthetics significantly in other stationeries and background.

3. It Should Have A Proper Color Palate

There are basically 2 color palates- CMYK (cyan, magenta, yellow, black) and RGB (red, green, blue). It is crucial that your logo design is either of them and you know which palate exactly. It will come handy to make changes if needed.

4. You Should Have An Editable Raw File

The editable file is an image file format in which the designing firm provides the final logo design that enables you to make minor edits easily (or totally revamp as well, if it’s needed). Make sure your logo must have an editable raw file format, so you don’t need to pay extra later, unnecessarily.

5. It Should Be Suitable For Adaption

The logo design is your sole visual identity, thus you will need to use it all your business profile. Let it be a website button or online transaction bills, or printed on paper brochure., your logo design should be used in all. So, it’s crucial to make sure its file format allows the same.

How many of the above-mentioned aspects holds true for your brand logo! From the house of GB Logo Design, we offer all these features, inclusive as our package. For more information, get in touch with us.

Comments Off on Case Study – Starbucks Logo Design And Its Evolution

Case Study – Starbucks Logo Design And Its Evolution

Posted May 24th, 2019 in Logo Design [blog] by Rebecca Darcy

Coffee is a beverage that puts one to sleep when not drank. – Alphonse Allais

 

While gulping that lazy morning coffee or enjoying the much needed late night coffee, we cannot help but think of the very recognizable logo of World famous Starbucks. Today, we are going to discuss the logo design of Starbuck and its journey of evolution till now.

 

Many businesses around the world, uses mascot in their logo or other promotional elements, but giving the honor to a two-tailed mermaid is something no one could imagine, no one but Starbucks. The mermaid or siren is a mythological creature that said to lure sailors with their magical voice. Similarly, coffee seems to compel people to have it over and over again and cannot be replaced with any other beverage in the world.

 

The logo of the Starbucks has few revisions till now. Let’s take a walk through the journey of its logo revision.

1971- The original version was brown in color with words ‘fresh roasted coffee’ in it. It featured a bare-chested, twin-tailed mermaid inside a circular form that remained unchanged in its upgraded version as well.

1987- This logo was later revised by painting the logo in green. This logo design also features the word ‘coffee’ with 2 stars in it, highlighting coffee as its prime product. The mermaid in this logo version has her hair spread over her chest.

1992- The logo was revised only minutely. The navel of the mermaid is no longer visible in this close-up view and the color was switched to a different shade of green. This green shade looks more resembling to nature and implied that Starbucks uses fresh, natural ingredients.

2011- This final logo revision is being used by Starbucks till now. It removed all the words and the starts from the logo altogether. This is now a brandmark logo that speaks for itself. It comprises of a more close-up view of the mermaid, just painted in a green and white scheme.

Perhaps this is the ultimate logo of Starbucks that we are going to admire for many years to come now, or perhaps, soon we will witness yet another phase of its evolution. Either way, it gives every business to consider one question ‘Shall I consider revamping my business logo as well?’

 

Of course, it is your call to make, but keep the golden world in mind- ‘Change is the only constant.’ A revamped logo design offers many benefits to the business and spice things up for it.

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