Logo Design

Designing Brand Logos
Logo Design

5 Mistakes That Are Usually Done While Designing Brand Logos

The easiest approach to identify a brand and also differentiate that from the others is by its logo design. A brand communicates and moreover, conveys its message clearly via its logo design. Hence, the importance of a decent and appropriate logo design is not unknown to anyone these days. Keeping this in mind, below, GB Logo Design, being the most recommended stationery logo design service will discuss 5 common logo design mistakes that you must avoid if you want to turn out a successful and professional logo design for a brand or company.

Creating the logo design by an amateur

Often business or brand owners invest a lot of money in various sections of the business, but they do not feel it necessary to invest a certain amount of capital in creating a professional logo design. There are a lot of business owners who rely on amateur logo designers instead of making it done by a professional logo designer. As a result, the logo design that is made by an amateur designer with not so experienced work record looks amateurish. And, eventually, the business that has an amateurish logo design seems amateurish and unprofessional to the target audience.

Going with trendy designs

Another logo designing mistake that many logo designers make is to go with trendy designs. Remember, trends come and go, and after some time, becomes a cliché. But a timeless classic logo design remains for ages and promotes the brand agelessly.

Designing with personal preferences

Many logo designers tend to opt for his/her own personal preferences rather than paying attention to the client’s requirements. It is absolutely wrong and unprofessional. A professional logo designer always gives importance to the demands of the clients and makes the logo designs just as the clients want.

Making the design overly complex

A majority of people these days lose interest in a brand apparently if its logo design is overly complex without any reason. A complex logo design generates nothing but confusion and it lacks details about the brand.

Bad selection of fonts

Selecting the right fonts is very much vital for a logo design. The poor selection of fonts can ruin the overall look of a logo design. Together with this, applying so many fonts in a single logo design seems like trying to show someone the whole creativity at once, and they end up looking clumsy altogether.

We being the best custom logo design services in the UK recommend using a maximum of two fonts in a single logo design.

After estimating the aforementioned 5 mistakes, it is very much clear that a brand logo design always needs to be done by a professional logo designer. Visit GB Logo Design if you are searching for a renowned custom logo designing firm. We provide the best logo design packages in the UK.

gb logo design
Logo Design

Which Is Better for Your Business: Wordmark Logo or Monogram Logo?

Have you started a new business or you are going to start one? Then you must be trying to choose your new logo design. Most people become confused while trying to choose the perfect logo design. Whether a monogram logo will suit your business or a wordmark logo, the answer to that is quite complicated. But GB logo design in the UK is here to help you come up with a good decision for your business logo.

 

Let us first take a look at what these types of logo designs are.

Monogram Logo Design

If you don’t know what a monogram logo is, it is basically a logo design consisting of two to three letters or numbers. If you want your logo design to be a symbol of your business name, this logo will be perfect for you. Monogram logos are mostly for those who have complicated or quite lengthy business names. With a monogram logo, it becomes easily recognizable. With a monogram logo design, even your complicated business name will look quite simple and easily memorable.

.

Wordmark Logo Design

If your business name is very simple and quite short, this logo design is perfect for you. A wordmark logo design is basically a typeface-based logo design that only focuses on the business name. This type of logo design is often classified as timeless, especially if the type is very well designed. You can use this type of logo to create customized typography to establish your brand.

But how will you know which type of logo design is perfect for your name? We can help you with that too. If your business has the following you can go for a monogram logo design:

1. Does your business name have more than two-word names?
2. Does your business name consist of more than three words?
3. Is your business located physically in your locality or the industry you are working in?
4. Is your business name quite complicated?
5. Will you use your logo design on various platforms as convenient as you feel?
6. Will abbreviation make sense if you use it in your logo design?

If the answer to most of these questions is positive, then a monogram logo design is the best for you.

On the other hand, if the answers to the given below questions are positive, then wordmark logo design is perfect for your business.

1. Is your business quite new?
2. Does your business name contain no more than two words?
3. Is your business name quite catchy?
4. Is your business name distinct and recognizable from your competitors?
5. Are you going to use your logo design for various platforms?

With these questions, you will be able to choose the perfect type of logo design for your business. If you need further help, GB logo design in the UK is always here to help you choose and design the perfect logo design to your satisfaction.

Why is a Business Logo Design Important to Survive in The Digital Era
Logo Design, Logo Design [blog]

Why is a Business Logo Design Important to Survive in The Digital Era?

Have you ever seen a company without a logo? Probably not. When you close your eyes and think of your favorite brand, the first thing you will visualize is a logo. Now, you might argue that if you are opening a new company why do you need a logo. After all, it’s the well-established brands whose logo we tend to remember. But don’t forget even the well-established companies and brands started somewhere and have been a small company once. So, if you are in a similar situation and hope to have a successful company of your own, we will tell you why business logo design is so important in today’s digital era.

It will tell what your company is about

A business logo design tells a lot about your company. Not only you should do it to mark your ownership, but it will also give your customers an idea about your company. Whether you print it on your business cards, your products, or your website, your potential customers will be able to know your mark of ownership.

It will attract new customers

Customers always get interested the most in pictures, especially the colorful ones. A business logo design can have the capability to attract viewers to an interesting design and color. If they get interested in the logo design, they will also want to know about the company and the products. Once interested in the product, they might even end up buying the product.

It will make you different from your competitors

Naturally, if you are opening a new company, then you will definitely have a lot of competitors. With the help of a good business logo design, you will be able to distinguish your business from your competitors in your customers’ minds.

It will bring brand loyalty to your customers

Loyal customers or returning customers are the ones who help you in growing your business. The more they will come back, the more your company’s brand value will increase. In such cases, a familiar and attractive logo will help your customer come back again and again if they remember your logo design. Building brand loyalty with a business logo design is quite helpful.

It can be placed everywhere

A smart and good-quality logo design can be placed everywhere. You can include it in your marketing, products, social media, and anywhere else to advertise your brand.

Therefore, make sure you get a very good quality business logo design in the UK from a professional and you will be able to launch your own company.

animated logo design
Logo Design, Logo Design [blog]

6 Ways To Use Logo Animation

Animated logos are the trend now. They can help you stand out in the crowd. They show off the character of companies and transfer certain messages for attracting customers. In fact, a lot of big and small companies in the UK have already come in touch with professional logo animation designers to get one done for them. Let’s see how an animated logo can be best used for your benefit.

Company website:

company website

 

You can use your animated logo on the homepage of your website. Header logo is the best place for this. This would not only enhance your site’s image but would also boost the SEO. When visitors will visit your site they will watch your logo animation and stay there for a while, which would have a big impact on ranking your website in the SERPs. But make sure the animated logo is not distracting or annoying your viewers – there should not be a continuous motion. It should play through only once & then stop.

Email signatures:

When it comes to business communication especially in B2B businesses, email still happens to be the most used method. But still, instead of making the email signatures a bit more interesting, it is the same dull information with names, job titles, and static logos that are used right at the bottom of the screen. They have become so samey that ignoring them has become very easy. It’s only if you use an animated logo that it would spice up the email signature & drive recipients to have a second look. So, don’t give a second thought now – just change your email signature by first getting the logo animation done by a professional in the UK.

Promo videos:

promo video images

Video marketing is the craze and with it, there has been an increase in the competition as well. So to make your video more engrossing and professional, putting your brand’s animated logo in the beginning and at the end of the video isn’t a bad idea at all. It can help build brand recognition and send the message of ownership.

Trade shows:

trade shows

In trade shows, you can meet your potential customers’ F2F and increase the awareness of your brand. These kinds of events happen to be quite fast-paced with lots of things taking place. Attendees generally don’t seem to remember every brand that they have met. The ones that stick in their minds are those that happen to be a bit different – for example, a screen exhibiting their brand’s animated logo. In fact, trade show exhibitors also agree that these kinds of things do attract their attendees more than giveaways.

Presentations:

presentation image

Presentations are also a way of showing off your brand to your target audience in real-time. So, you can also use this place to impress your audience with your animated logo. In fact, you never know – maybe your presentation can become more memorable for the logo that you have shown off!

Social media:

social media images

You can use logo animation on social media sites like Instagram, Facebook, Pinterest, and Twitter. These sites have become more of a visual platform nowadays and marketers are using more visual assets while promoting on social media. So when it comes to visual content, what’s more, used are videos – video trumps all others. Social media sites are also becoming crowded day by day. Marketers to make their posts stand out in the crowd are using animated logos. Animated logos are increasing in popularity day by day. Because they can also be converted to GIFs and be used as effective material for social posts. So, if you haven’t animated your logo yet, get one done by a professional who is an expert in logo design in the UK and see what wonders it can bring in social media for your brand.

When getting the logo animated by a professional designer, don’t forget to keep in mind a few things like analyzing your business goals, conducting user research, creating an animation that would make your users surprised, and keeping it short.

logo design-gb
Logo Design

Logo Designs – Why Are They Important For Restaurant Businesses?

Are you running a restaurant business without having a logo and is quite happy with your profit? It’s time you should start thinking. Logos have become very important for brand recognition. 

If you’re running a restaurant business and think that there are many important things that you need to concentrate upon like your  ambience, food quality, staff and cleanliness other than a logo design, then you are wrong! A logo is very important for your brand recognition. It can help you establish personal relation with your target customers. In fact your customers may forget the name of your restaurant but its visual representation will be imbibed in their minds. Have a look below to know why we say logos are important for restaurants. 

Grabs attention of your customers

Helps in identifying your brand

It’s not easy to run a food business nowadays. Competition is high and attracting customers has become the biggest bet. Its only two seconds and you would have to grab your customer’s attention. In such a scenario it’s only an appealing & unique logo design that can act as a saviour. It is the first thing that your customers see. So, make sure it’s creative & represents your brand. Add innovation when it comes to your business logo design & you’ll see what difference it can make. Explain your background, your values, your journey and what other things that you can offer to your customers through your logo. Remember one thing that if you are able to create a strong first impression, you will be having more of your prospective customers visiting your restaurant.

Helps in identifying your brand

Grabs attention of your customers

When it comes to brand recognition, it is the logos that matter the most. Logos represent the foundation upon which a brand is built. It is for this reason that colours, shapes and fonts of the logo while designing is considered; because it is these things that human brain process easily and memorise than words. Logos are easily memorable. Customers may forget the name of your restaurant sometime after having food from you but they can never forget your company logo. Designing it in a way that becomes deep rooted in the target audiences’ minds is thus the job of professional logo designers. They make sure to keep it simple and not overdo it. So, if you a hire professional logo designing company and get your logo done for your restaurant you can be quite sure that your target customers would easily find and identify you through apps like Swiggy and Zomato in this pandemic situation or in any food fair and order food from you or recommend to their friends. 

Establishes your ownership as a brand

Establishes your ownership as a brand

Establishing an ownership as a brand is very important. With it you can provide cohesiveness to your business and stay connected to your customers. And you can do that only by putting your brand logo on it. When you are selling food, you definitely cannot place the company logo on the product itself. But when you are offering services, you can place your company logo design on things that you use like the serving plate, napkin, menu cards, bills, sign boards, banners, business cards, website, email, social media posts and so on. 

 

Hope these reasons are good enough to have convinced you on creating a logo design for improving your brand’s performance. We hope you are not going to underestimate the importance of a restaurant logo now. 

gblogo

brand logo
Logo Design

A Consummate Logo Design For The Flower Pot Swimming Club

Considering all the requirements of the client, we have created a logo design that perfectly suits the title and the purpose of the club. We have tried our best to bring the idea of a flower pot and water together in a picture-perfect frame. Let us describe the highlights of the logo design along with the significance.

 

Swim

 

At the very beginning, everyone would notice the color of the logo. The blue color captures the maximum portion of the logo. Here, the color blue signifies nothing but the fundamental element of the swimming club, i.e., the open water.

 

 

 

Flower vase

 

At the middle of the logo, a flower pot has been kept virtually. The pot is shown full of water with somebody swimming inside it. This imagery has been applied here in order to signify the literal meaning of the name “Flower Pot Swimming Club”. The conventional clay pot has offered delicate supremacy to the overall look of the logo design.

 

 

Flag

 

As the club members belong to UK, Australia, Zimbabwe, and South Africa, the flags of these respective countries have been assimilated in the logo design in order to show the unity among the members.

 

 

 

The entire look of the logo resembles a badge as the client wants to keep the logo design on swim hats and t-shirts.

Stationery design
Logo Design

Avail Corporate Stationery Design Services In The UK From GB Logo Design!

Whether you are a small or big firm, stationery supplies are of paramount importance. Corporate stationery designs are gaining prevalence in the UK due to considerable reasons. There are various advantages of opting for customised business stationery design services as an entrepreneur.

Corporate stationeries carry the company’s logo which can be used as a marketing tool whether one believes it or not. At GB Logo Design, we offer exclusive business stationery design services to UK clients that too at super affordable rates. Let’s first know the importance of corporate stationery designs for your business.

 

Professionalism

Professionalism
If your corporate stationery items have your company’s logo and information then that means you are a professional entrepreneur who wants your business to reach heights and stay relevant in the future.

 

 

 

Brand Recognition

Brand Recognition
Corporate stationeries can be used as a great tool to market any brand. People like to do business with known brands. The more people are familiar with your brand and its services, the better it is for your business in the near future.

 

 

Enhanced Brand’s Image

Enhanced Brand Image
Having unique corporate stationery designs ensure a better brand image than ever. Almost all brands know how important it is to have a great brand image.

 

 

 

 

At GB Logo Design, we offer business stationery design services to our clients in the UK. All the stationery designs are unique (created from scratch), economical, and eye-catchy. We offer the following corporate stationery design services to our various clients.

    • Business Card Designs
    • Compliment Slip Designs
    • Letterhead Designs
    • Email Signature Designs
    • Social Media Page Designs
    • Sign Board Designs

Here are reviews of some of our clients who opted for our business stationery design services.

Craig Beddow

“I always wanted to have a good-looking business card for my company. I got to know about GB Logo Design and got the exact design I asked for. It was absolutely value for money”.

Lisa Finch

“I was looking for affordable stationery designs in the UK for my insurance firm and then my business partner suggested GB Logo Design as she has been their client for three years. I got the stationery designs I needed in less than a week and within £200 only”.

Chris Paddock

“Very professional and understand everything you tell them. They will give you stationery designs just the way you want which is the best thing about them”.

So, stop waiting and avail affordable stationery design services in the UK from GB Logo Design!

mascot logo
Logo Design

Brand Mascot – Boon Or A Curse?

A logo is the face of a brand. A professional logo design in the UK would be such that people would not have to look at the brand name, yet they will recognize the brand. However, have you ever thought of involving a character or a mascot to your brand that people can relate with?

Mascots have the power to make your brand feel more alive, and when a company can inculcate this “fun” and “alive” factor in their brand, they can make their products much more attractive to the customers. The mascots put life in a logo. Most of the time, they are not even original and are overdramatized people, animals or characters, used in billboards, print, or video.

KFC has used its founder Colonel Sanders in its logo as a mascot and the logo has become popular worldwide. The logo entails the Colonel who is smiling with a bright red chef apron and a red background. The smile along with the bright red colour, brings a sense of warmth to the Colonel’s face which is inviting to the customers.

logo design


Following are the benefits that a mascot logo can provide to your brand.

1) Flexible personification

A logo design in the UK should be so well-crafted that the product endorsement happens in an effective way. For instance, the mascot of the Amul girl is very popular worldwide. However, the logo is very simple. It just features a hand-drawn cartoon of a young Indian girl holding a piece of bread in her hand, and on the bread, she has applied the butter. There is hardly anyone today who would not recognize the Amul Girl. Mascots can communicate via diverse set of visuals and reflect any character traits needed for product positioning. A mascot can help the designer and marketing specialists make a fictitious character alive.

2) Consistent visual marking

Let’s take the example of Larry the Bird from Twitter’s logo. We will be able to decipher that mascots present vast opportunities for the visual marking of different carriers of identity. You can use them in logos, interface illustrations, chatbots, stickers, and branded merch. A mascot becomes a good interconnector between the user and the product. It provides visual prompts with various facial expressions and can quickly deliver a clear message to the user.

3) Makes the brand recognizable

It is a common psychology that people are primarily driven towards images first and remember them more than text. Since they are far from abstract and human-like features, they are more easily retained in the human memory. This has great importance in building strong brand awareness and creating patterns in user interfaces. When you start with your brand, it is essential to write the brand name beside the mascot logo. However, once you attain a satisfying level of marketing and recognition, you can omit the name of your brand from the mascot logo.

Therefore, if you want to create a brand mascot of your own, you can get in touch with professionals and compare the logo design prices in the UK and come up with a mascot, which the people will relate to your brand.

logo design firm
Logo Design

Tired Of Those Mundane Logos? Why Not Try A Lettermark Logo?

If you are stuck with the logo design for your brand and want to come up with something unique that does not match the logo designs of any other brand, you can get a custom logo design in the UK in the form of lettermark logos. This type of logo will help you tell your brand story in lesser words.

Lettermark logos consist of the letters that represent the brand initials. The uniqueness of a lettermark logo is that the brands which possess rather lengthy names can create a short form for their brand names and get identified by using that concise form – for instance, cartoon network, which is mostly identified as CN. The lettermark logo represents simplicity, and one can effectively streamline a long brand name by utilizing just a few letters.

The varied lettermark logo examples are as follows:

1) IBM

Custom Logo Design in the UK
International Business Machines (IBM) is a brand name whose logo is simple and maintains the standard of a captivating logo is a perfect example of lettermark or monogram logos. The logo design represented the uniqueness and superiority of the company and has been successfully marketing the company’s computer machines business in the worldwide Information Technology market. The brand has horizontal stripes running through these three alphabets to represent the company’s international business expansion speed and vibrancy. Another tactic that the brand used was to use the colour blue in their logo to represent corporate sophistication that the company wanted to convey about its products to the audiences.

2) NASA

Logo Design in the UK
National Aeronautics and Space Administration, also known as NASA, is one of the biggest space agencies in the world. However, one thing that is unique about the organization apart from its other accomplishments is the attractive logo. The round red, white and blue insignia, which has been named the “meatball,” represents different aspects of the organization’s existence. The blue coloured sphere represents the earth, the stars represent space, the circular orbit represents space travel, and the v-shaped vector represents aeronautics. Therefore, a logo so compact and so catchy is always remembered by the audience.

3) HP

Custom Logo Design in UK
Hewlett-Packard or HP possesses a plain and simple look, and the iconic monogram with the initials has become a part of the company’s visual identity. It represents the company’s strength and reliance. The softer disposition of the logo is to give an aesthetic look, and the soft colours give an appealing look overall.

 

These brands have established themselves so that people have started to know them by their initials and hardly remember the full names. However, if you are a new brand and need to establish yourself, you can get in touch with GB Logo Design in the UK. You can also put your company’s name in the logo along with its initials.