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Designing Brand Logos
Logo Design

5 Mistakes That Are Usually Done While Designing Brand Logos

The easiest approach to identify a brand and also differentiate that from the others is by its logo design. A brand communicates and moreover, conveys its message clearly via its logo design. Hence, the importance of a decent and appropriate logo design is not unknown to anyone these days. Keeping this in mind, below, GB Logo Design, being the most recommended stationery logo design service will discuss 5 common logo design mistakes that you must avoid if you want to turn out a successful and professional logo design for a brand or company.

Creating the logo design by an amateur

Often business or brand owners invest a lot of money in various sections of the business, but they do not feel it necessary to invest a certain amount of capital in creating a professional logo design. There are a lot of business owners who rely on amateur logo designers instead of making it done by a professional logo designer. As a result, the logo design that is made by an amateur designer with not so experienced work record looks amateurish. And, eventually, the business that has an amateurish logo design seems amateurish and unprofessional to the target audience.

Going with trendy designs

Another logo designing mistake that many logo designers make is to go with trendy designs. Remember, trends come and go, and after some time, becomes a cliché. But a timeless classic logo design remains for ages and promotes the brand agelessly.

Designing with personal preferences

Many logo designers tend to opt for his/her own personal preferences rather than paying attention to the client’s requirements. It is absolutely wrong and unprofessional. A professional logo designer always gives importance to the demands of the clients and makes the logo designs just as the clients want.

Making the design overly complex

A majority of people these days lose interest in a brand apparently if its logo design is overly complex without any reason. A complex logo design generates nothing but confusion and it lacks details about the brand.

Bad selection of fonts

Selecting the right fonts is very much vital for a logo design. The poor selection of fonts can ruin the overall look of a logo design. Together with this, applying so many fonts in a single logo design seems like trying to show someone the whole creativity at once, and they end up looking clumsy altogether.

We being the best custom logo design services in the UK recommend using a maximum of two fonts in a single logo design.

After estimating the aforementioned 5 mistakes, it is very much clear that a brand logo design always needs to be done by a professional logo designer. Visit GB Logo Design if you are searching for a renowned custom logo designing firm. We provide the best logo design packages in the UK.

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Logo Design

Which Is Better for Your Business: Wordmark Logo or Monogram Logo?

Have you started a new business or you are going to start one? Then you must be trying to choose your new logo design. Most people become confused while trying to choose the perfect logo design. Whether a monogram logo will suit your business or a wordmark logo, the answer to that is quite complicated. But GB logo design in the UK is here to help you come up with a good decision for your business logo.

 

Let us first take a look at what these types of logo designs are.

Monogram Logo Design

If you don’t know what a monogram logo is, it is basically a logo design consisting of two to three letters or numbers. If you want your logo design to be a symbol of your business name, this logo will be perfect for you. Monogram logos are mostly for those who have complicated or quite lengthy business names. With a monogram logo, it becomes easily recognizable. With a monogram logo design, even your complicated business name will look quite simple and easily memorable.

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Wordmark Logo Design

If your business name is very simple and quite short, this logo design is perfect for you. A wordmark logo design is basically a typeface-based logo design that only focuses on the business name. This type of logo design is often classified as timeless, especially if the type is very well designed. You can use this type of logo to create customized typography to establish your brand.

But how will you know which type of logo design is perfect for your name? We can help you with that too. If your business has the following you can go for a monogram logo design:

1. Does your business name have more than two-word names?
2. Does your business name consist of more than three words?
3. Is your business located physically in your locality or the industry you are working in?
4. Is your business name quite complicated?
5. Will you use your logo design on various platforms as convenient as you feel?
6. Will abbreviation make sense if you use it in your logo design?

If the answer to most of these questions is positive, then a monogram logo design is the best for you.

On the other hand, if the answers to the given below questions are positive, then wordmark logo design is perfect for your business.

1. Is your business quite new?
2. Does your business name contain no more than two words?
3. Is your business name quite catchy?
4. Is your business name distinct and recognizable from your competitors?
5. Are you going to use your logo design for various platforms?

With these questions, you will be able to choose the perfect type of logo design for your business. If you need further help, GB logo design in the UK is always here to help you choose and design the perfect logo design to your satisfaction.

Why is a Business Logo Design Important to Survive in The Digital Era
Logo Design, Logo Design [blog]

Why is a Business Logo Design Important to Survive in The Digital Era?

Have you ever seen a company without a logo? Probably not. When you close your eyes and think of your favorite brand, the first thing you will visualize is a logo. Now, you might argue that if you are opening a new company why do you need a logo. After all, it’s the well-established brands whose logo we tend to remember. But don’t forget even the well-established companies and brands started somewhere and have been a small company once. So, if you are in a similar situation and hope to have a successful company of your own, we will tell you why business logo design is so important in today’s digital era.

It will tell what your company is about

A business logo design tells a lot about your company. Not only you should do it to mark your ownership, but it will also give your customers an idea about your company. Whether you print it on your business cards, your products, or your website, your potential customers will be able to know your mark of ownership.

It will attract new customers

Customers always get interested the most in pictures, especially the colorful ones. A business logo design can have the capability to attract viewers to an interesting design and color. If they get interested in the logo design, they will also want to know about the company and the products. Once interested in the product, they might even end up buying the product.

It will make you different from your competitors

Naturally, if you are opening a new company, then you will definitely have a lot of competitors. With the help of a good business logo design, you will be able to distinguish your business from your competitors in your customers’ minds.

It will bring brand loyalty to your customers

Loyal customers or returning customers are the ones who help you in growing your business. The more they will come back, the more your company’s brand value will increase. In such cases, a familiar and attractive logo will help your customer come back again and again if they remember your logo design. Building brand loyalty with a business logo design is quite helpful.

It can be placed everywhere

A smart and good-quality logo design can be placed everywhere. You can include it in your marketing, products, social media, and anywhere else to advertise your brand.

Therefore, make sure you get a very good quality business logo design in the UK from a professional and you will be able to launch your own company.

animated logo design
Logo Design, Logo Design [blog]

6 Ways To Use Logo Animation

Animated logos are the trend now. They can help you stand out in the crowd. They show off the character of companies and transfer certain messages for attracting customers. In fact, a lot of big and small companies in the UK have already come in touch with professional logo animation designers to get one done for them. Let’s see how an animated logo can be best used for your benefit.

Company website:

company website

 

You can use your animated logo on the homepage of your website. Header logo is the best place for this. This would not only enhance your site’s image but would also boost the SEO. When visitors will visit your site they will watch your logo animation and stay there for a while, which would have a big impact on ranking your website in the SERPs. But make sure the animated logo is not distracting or annoying your viewers – there should not be a continuous motion. It should play through only once & then stop.

Email signatures:

When it comes to business communication especially in B2B businesses, email still happens to be the most used method. But still, instead of making the email signatures a bit more interesting, it is the same dull information with names, job titles, and static logos that are used right at the bottom of the screen. They have become so samey that ignoring them has become very easy. It’s only if you use an animated logo that it would spice up the email signature & drive recipients to have a second look. So, don’t give a second thought now – just change your email signature by first getting the logo animation done by a professional in the UK.

Promo videos:

promo video images

Video marketing is the craze and with it, there has been an increase in the competition as well. So to make your video more engrossing and professional, putting your brand’s animated logo in the beginning and at the end of the video isn’t a bad idea at all. It can help build brand recognition and send the message of ownership.

Trade shows:

trade shows

In trade shows, you can meet your potential customers’ F2F and increase the awareness of your brand. These kinds of events happen to be quite fast-paced with lots of things taking place. Attendees generally don’t seem to remember every brand that they have met. The ones that stick in their minds are those that happen to be a bit different – for example, a screen exhibiting their brand’s animated logo. In fact, trade show exhibitors also agree that these kinds of things do attract their attendees more than giveaways.

Presentations:

presentation image

Presentations are also a way of showing off your brand to your target audience in real-time. So, you can also use this place to impress your audience with your animated logo. In fact, you never know – maybe your presentation can become more memorable for the logo that you have shown off!

Social media:

social media images

You can use logo animation on social media sites like Instagram, Facebook, Pinterest, and Twitter. These sites have become more of a visual platform nowadays and marketers are using more visual assets while promoting on social media. So when it comes to visual content, what’s more, used are videos – video trumps all others. Social media sites are also becoming crowded day by day. Marketers to make their posts stand out in the crowd are using animated logos. Animated logos are increasing in popularity day by day. Because they can also be converted to GIFs and be used as effective material for social posts. So, if you haven’t animated your logo yet, get one done by a professional who is an expert in logo design in the UK and see what wonders it can bring in social media for your brand.

When getting the logo animated by a professional designer, don’t forget to keep in mind a few things like analyzing your business goals, conducting user research, creating an animation that would make your users surprised, and keeping it short.

logo reveal video services by GB Logo Design
Logo Design [blog]

Snippets of the Logo Reveal Video Services by GB Logo Design

Making a logo is not enough if it lacks a proper induction. The perfection of a logo comes along with an introductory logo-reveal video. We, GB Logo Design are glad to announce that we have started making premium logo reveal videos at super reasonable prices. In this blog, we would discuss everything you need to know about our logo reveal video services.

What are the specialties of our logo reveal video services?

GB Logo Design is already known as an UK based established logo designing agency. Henceforth, our work efficiency is known to our clients. This is the reason why our satisfied customers return back to us for further projects.

Nowadays, the craze of logo-revealing videos is on the hike. Clients want animated logo reveal videos that justify their logo design. Hence, the highly professional experts of GB Logo design create the short logo reveal videos upon the requirements of the clients.

 

Here are some of our notabilities

Quality of the video

At GB Logo Design, we always believe in quality, either it is a logo design or a logo reveal video. Hence, we make the logo reveal videos for our clients’ logo designs in full HD form.

 

Duration of the video

We make videos to reveal a logo design in a standard duration. Too long videos can bring monotony. At the same time, a too-small video cannot simply convey the message of the logo design. Hence, our experts consider a video to be standard if its duration remains between 5 to 10 seconds.

 

Delivery of the video

We take lesser time to deliver a logo reveal video to our client. As soon as we finish making the video satisfactorily, we deliver that video to our client with original authorship. We prefer delivering our videos in mp4 form just to maintain the quality of the videos. We want our clients to get the exact video quality just as we have prepared it.

 

24/7 availability

GB Logo Design is highly popular for its 24/7 availability. We are always available just to solve your problems and talk to you if you are in doubt about our services.

 

Some of our happy clients

We have already created logo reveal videos for BusiBee, Flowerpot Swimming Club, Luna Crystal Candles, and many more. We believe that our short logo reveal videos would vividly be appreciated by our clients.

If you want a premium short logo reveal video for your website, YouTube channel, or any other presentation, just let us know your requirements and get the best logo reveal video for your branding. Our expert video creators can turn your ideas into a picture-perfect video presentation. Check out our budget-friendly packages, or just ping us online!

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Logo Design

Logo Designs – Why Are They Important For Restaurant Businesses?

Are you running a restaurant business without having a logo and is quite happy with your profit? It’s time you should start thinking. Logos have become very important for brand recognition. 

If you’re running a restaurant business and think that there are many important things that you need to concentrate upon like your  ambience, food quality, staff and cleanliness other than a logo design, then you are wrong! A logo is very important for your brand recognition. It can help you establish personal relation with your target customers. In fact your customers may forget the name of your restaurant but its visual representation will be imbibed in their minds. Have a look below to know why we say logos are important for restaurants. 

Grabs attention of your customers

Helps in identifying your brand

It’s not easy to run a food business nowadays. Competition is high and attracting customers has become the biggest bet. Its only two seconds and you would have to grab your customer’s attention. In such a scenario it’s only an appealing & unique logo design that can act as a saviour. It is the first thing that your customers see. So, make sure it’s creative & represents your brand. Add innovation when it comes to your business logo design & you’ll see what difference it can make. Explain your background, your values, your journey and what other things that you can offer to your customers through your logo. Remember one thing that if you are able to create a strong first impression, you will be having more of your prospective customers visiting your restaurant.

Helps in identifying your brand

Grabs attention of your customers

When it comes to brand recognition, it is the logos that matter the most. Logos represent the foundation upon which a brand is built. It is for this reason that colours, shapes and fonts of the logo while designing is considered; because it is these things that human brain process easily and memorise than words. Logos are easily memorable. Customers may forget the name of your restaurant sometime after having food from you but they can never forget your company logo. Designing it in a way that becomes deep rooted in the target audiences’ minds is thus the job of professional logo designers. They make sure to keep it simple and not overdo it. So, if you a hire professional logo designing company and get your logo done for your restaurant you can be quite sure that your target customers would easily find and identify you through apps like Swiggy and Zomato in this pandemic situation or in any food fair and order food from you or recommend to their friends. 

Establishes your ownership as a brand

Establishes your ownership as a brand

Establishing an ownership as a brand is very important. With it you can provide cohesiveness to your business and stay connected to your customers. And you can do that only by putting your brand logo on it. When you are selling food, you definitely cannot place the company logo on the product itself. But when you are offering services, you can place your company logo design on things that you use like the serving plate, napkin, menu cards, bills, sign boards, banners, business cards, website, email, social media posts and so on. 

 

Hope these reasons are good enough to have convinced you on creating a logo design for improving your brand’s performance. We hope you are not going to underestimate the importance of a restaurant logo now. 

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brand logo
Logo Design

A Consummate Logo Design For The Flower Pot Swimming Club

Considering all the requirements of the client, we have created a logo design that perfectly suits the title and the purpose of the club. We have tried our best to bring the idea of a flower pot and water together in a picture-perfect frame. Let us describe the highlights of the logo design along with the significance.

 

Swim

 

At the very beginning, everyone would notice the color of the logo. The blue color captures the maximum portion of the logo. Here, the color blue signifies nothing but the fundamental element of the swimming club, i.e., the open water.

 

 

 

Flower vase

 

At the middle of the logo, a flower pot has been kept virtually. The pot is shown full of water with somebody swimming inside it. This imagery has been applied here in order to signify the literal meaning of the name “Flower Pot Swimming Club”. The conventional clay pot has offered delicate supremacy to the overall look of the logo design.

 

 

Flag

 

As the club members belong to UK, Australia, Zimbabwe, and South Africa, the flags of these respective countries have been assimilated in the logo design in order to show the unity among the members.

 

 

 

The entire look of the logo resembles a badge as the client wants to keep the logo design on swim hats and t-shirts.

logo design
Logo Design [blog]

Can The Perfect Logo Design Boost Your Sales In The UK?

The short answer is yes, absolutely! If you have a great logo design.

Your logo is one of the first things customers will see of your company. And first impressions are everything! They will immediately start to make assumptions about your professionalism, your ability to deliver, your standards when it comes to the work you do and the service you provide.

There is a lot that can be said about a company from its logo. This is why you want to take the time and make sure you get your logo right and to get it professionally designed.

Let’s take a look at what you need to consider for the perfect logo that will boost sales:

1.Be different

Be different

Your USPs (unique selling points) are what make you and your company special. This should be clearly reflected in your logo design. You would like to take the time to think about what your brand is, what image it is you are wanting to put across. You want your logo to stand apart, to represent your brand in a way that sets you above your competitors.

Working with a professional logo designer is a quick and easy way of driving straight to the heart of what you want to achieve with your logo. They will help draw out the answers to those questions and help translate them into the design.

2. Think about your target audience

Think about your target audience

Do you know why Barbie has a pink dress, or why UK supermarkets Waitrose, M&S, Asda, and Wholefoods all have green logos? It’s because they have done their market research and paid close attention to their target audience. What they respond to, what they trust.

Barbie is targeted at young girls, whose favourite colour more often than not is pink. Green symbolises freshness, healthy, clean, which is exactly what these supermarkets are wanting to project for their products.

will be able to help you with this. They will have the experience and insight to talk you through what colour means what, what shapes tell what story, and help you drive your logo design to be the best it can be for your target audience.

3. Professional design means a professional look

logo design

There is no question that you can tell when a logo has been professionally designed and when it hasn’t. Yes, it costs money to get your logo designed, but spending that money shows your customers that you value what you do. That you believe you and your company are worth spending money on, and if you’re willing to spend your own hard-earned money on it then so will they.

 

4. Simple and readable logo’s sell

Simple and readable logo’s sell

What your logo should always be easily readable and identifiable straight away. You don’t need to be playing around with the millions of fonts to find the most unique, or whackiest.

Having a clean simple logo design projects an image of confidence and that you know exactly what your company is. This is a very positive sign for buyers that you are someone that takes pride in what you do, and that they should be spending their money with you.

Easily readable also means easily remembered. So, when your customer is being asked for a recommendation, your company is at the forefront of their mind!

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GB
Logo Design [blog]

Compliment Your Clients With Warm Compliment Slips Designed By GB Logo Design

We all love compliments and love, your clients are no exception to that. Human beings crave belongingness and are driven by emotion. When you run a business, you need to build a professional and cordial relationship with your clients in order to retain them. Compliment slips are an excellent way to let your clients and customers know how much you value them.

GB Logo Design is the pre-eminent graphic and logo design company in the UK that has catered to the branding needs of n number of businesses and organisations running in the United Kingdom. We know how important compliment slips are to your business so we offer attractive compliment slip designs at £50 only. If you want to strengthen the relationship you share with your clients then consider getting compliment slip designs to boost your brand’s image.

How compliment slips can benefit your business?

Compliment slips allow you to communicate with your clients in a different way altogether. These are not just mere 1/3rd size of A4 paper but a way to make your clients feel cherished.

Here are some selected benefits of using compliment slips.

Easy brand promotion

Easy brand promotion
Businesses spend millions to promote their brand, stay relevant, and generate sales. But who would have thought that a simple compliment slip can do the same thing at a lower investment! Believe it or not, people remember everything you do for them. People also remember your logo design or corporate identity well (get professional logo designs in the UK from GB Logo Design) and can perceive that to be a part of your business. Compliment slips carry your corporate identity and hence can promote your brand effortlessly.

Hardcore professionalism

Hardcore professionalism
As an aspiring business, you have to be professional because your clients are counting on you. Your marketing strategy reveals your business strategy. A good-looking compliment slip design printed on a clean piece of crisp paper oozes professionalism.

 

 

Ease of usage

Ease of usage
Compliment slips can be used anywhere and at any moment. They can be used while sending parcels, brochures, envelopes, and so on. Time is a precious asset, compliment slips can be used in place of sending long emails or letters. Also, discounts and offers can be notified to the clients with the help of compliment slips. Many businesses mention their discount codes on compliment slips so that their customers can avail their services again.

 

Happy and valued clients

Happy and valued clients
Your clients want to feel valued and compliment slips can do that for you. Sending compliment slips to your clients is an excellent way to gain their attention and trust.

 

 

 

 

Need outstanding compliment slips at a lower cost? Contact GB Logo Design and gift your clients compliment slips with compliments. We also offer economical stationery design services to our UK clients starting from £50 only, so do avail our services now!

Other Recommended Posts:

How GB Logo Design Has Transformed The Image Of Businesses In The UK

Logo Design UK: Get premium business cards from GB Logo Design

What Makes GB Logo Design Different From The Rest!

How GB Logo Design Can Help In Branding Your Business

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