Website Design [blog]

Website Design [blog]

Invest in Website Designing For Improving Business Performance & Growth

Invest in Website designing for improving business performance & growth

People are looking at the internet every hour of every day. Internet is used for looking into products, services, experiences or businesses. The days where phone books or directories were used for searching businesses are gone. If anyone wants to find information, they will be looking for the website of the business for the products or services. As a result, it is important for any business to establish their presence within the online world, and not in a negative manner so that the first impression makes the most of the customer’s interest.

 

UK is one of the most advanced economies across the globe. There is a reason why so many website design companies in UK have flourished. This is due to the fact that the first thing which customers look within the internet is the website of the business. A customer might come to know about a particular business from friends, family or other sources, but will always end up searching about the company. As a result, if the company is the first thing coming after the search, it creates a definite first impression. At the same time, a good looking, attractive, useful and smooth functioning website is extremely useful but making good first impression and ensuring that client engagement is maximum and purchase intention is high.

 

Just like it is essential for the traditional showroom and storefront to look good, it is also essential for the website to have the same attractive look, features and functions so that potential customers can easily navigate through the website and are able to find what they are looking for in an easy manner. A good website will help in making a good opinion regarding the company and might also result in positive word-of-mouth from the potential customers.

So what makes a quality and attractive website? Here are few of the qualities:

  • A good website is well-organized, clean, concise and clear, easy navigation, modern layout and style, branded, functional and motivates visitor to re-visit and consider.

  • The website should have common information such as location, contact, operational hours easily navigable.

  • The website should have links or buttons for all associated social media and other profiles.

  • The website should have a query/feedback option for answering common concerns from target customers.

There are several other functional and technical qualities associated with a website which needs to be taken care of. For this, it is important to choose the best website design company in UK so that the business is flourished with the website and not hindered.

Website Design [blog]

Why Develop Custom WordPress Themes for Clients

When a client comes to us, we will go through the design brief with them and ask them about their needs and requirements for the website. When it comes to building them, we typically build on WordPress.

Why build a custom theme?

Building a custom theme for our clients allows us the maximum freedom to create whatever the client requires, as well as match any branding the client currently has (or to match any branding we create for them).

We can start from a blank slate and build the website and theme with maximum flexibility in mind – we build them such that just about anything can be changed except for the main structure of the theme.

Custom themes are also completely bespoke to the client and they won’t see another theme exactly like it and it will feature all the functionality that they require, built right into the theme itself.

Custom themes also come with full support from our developers – they are the ones that put it together so they will be on hand to answer any questions or make any necessary changes.

Themes can also be transported to other web properties and adapted as necessary, allowing you to launch any number of microsites which will match your core brand, simply set up a new WordPress site and install your custom theme and then make any amendments and you’re done.

Other Benefits

Custom themes also means that you’re really invested in your business and your idea and willing to put your money where your mouth is when it comes to marketing and a good design suggests that you are creditable and trustworthy. Templates simply can’t offer that.

Custom designs are also built with you mind so they are as unique as you are and as unique as your business.

Custom templates are also customised to perform well in search engine pages out of the box, whereas templates are simply constructed to scratch the itch of the designer or to be sold as a commodity of its own.

Website Design [blog]

What Happens When A Website Is Delivered?

Once you’ve had your website built for you (either by us, or someone else) and you’ve been given the login details for your website backend (if you have one), then the ball falls into your court and the success (or failure) depends largely on you.

A great many clients think that once they have a website, it will stay like that forever and will become immediately useful – which is a wrong assumption. Imagine you have just taken delivery of a massive new machine. Just having it sitting there won’t do your business any good and you have to spend some time and attention learning how to use the new machine, learning what it is capable of and what it can’t do (usually through experimentation and hard-won experience).

Websites are exactly the same in that regard, to get the most out of them, you have to be continually updating them as your business evolves and changes and it is up to you to decide how your website will evolve with you otherwise it will end up costing you more in the long run as you will have to either get the website redesigned from time to time or hire out someone else to update the website periodically.

Having said all this, getting started with your new shiny website can be a daunting process for many a new owner.

Getting Started

We highly recommend you start taking baby steps when trying to update your website and as you gain in confidence and technical ability, you’ll be able to do much more over time as you get used to how to work.

If you are just starting out, try just changing a few words at a time, even if you don’t keep the changes. Change one or two words and then change them back, to make sure that you are comfortable changing the text on the website. That way, you are more familiar with how to go about changing the text in larger chunks and not breaking the site in the process when it does come time to change something.

When it comes time to changing an image, most CMS publishing platforms provide some method of uploading new images to the site (usually through some sort of wizard or media uploader in the case or WordPress). Most of the time, it just involves uploading a new image and if your site was developed correctly, the new images should just plug straight into where you need them (otherwise you’re going to need to do some technical wizardry – see below).

Help Is Available

Even if your website development company stops answering your emails or phone calls, there will almost, always be help available for you somewhere on the internet. As an example, if your website is built in WordPress, there are sites dedicated to WordPress that will help (either for free or a small charge).

This goes for just about every other major publishing platforms out there – there are other such communities devoted to the other platforms from Magento through to tiny shopping cart solutions.

Getting the Most from the Website

Once you’re comfortable with editing your website and keeping the website fresh and up to date, you’re going to want to start making your website found so your website can start getting traffic.

There are several ways to do this and we recommend doing all of the following:

  • Create a Google Sitemap and submit it to Google. There are services for this although most publishing platforms offer some way to create one automatically. For example, WordPress has several plugins that will do it for you (just search for XML sitemaps in the Plugin area).
  • Submit your site to Business Directories. A little time spent here will increase the number of links pointing to your website and will hopefully increase your traffic as the visitors to the directories will see your service and visit your site.
  • Submit your site to Internet Directories. Similar to above, but these are more generalised directories available online for listing your sites. We recommend Yahoo Directory and the Open Directory to get you started.
  • Get Links Back to Your Site. If you can land a few good backlinks to your site (the more the better), and you’ll should see your website climb up the search engine rankings. Although there are certainly more to this particular topic than here, we will go into this in a more focussed manner in a future blog post.
  • Promote Your Website in other Mediums. Get your website URL on business cards, flyers and other mediums will increase awareness of your website.
Website Design [blog]

How To Use White Space Effectively

White space is important in contemporary web design because it aids the reader in understanding the content provided and provides a means to break up the structure of the website.

What is White Space Exactly?

White space is the distance between elements. Although it doesn’t have to be white, the background colour of the web page will show through around the elements of the design. For example, the area above and below the paragraphs as elements of white space.

Why is it important?

White space helps optimise the design and allows your content to stand out. It also also help create structure to your content, allowing the visitor to clearly see which elements are visually linked and which aren’t.

For example, the sidebar is separate from the main body content which white space between them to denote a natural boundary of the two elements.

It also provides the reader with something to “rest” their eyes when reading elements of the web page.

When used carefully, it can really make the all-important Call to Action stand out.

There is research to suggest that white space is important in building trust, and makes it more appealing to customers and buyers.

Website Design [blog]

Why Does Good Website Design Take Time?

Expecting a website designer to create a great website design first time is extremely difficult, if not impossible.

This is because they have to consider several things:

  • The brand identity of the client they are working for? Are they low end or high end customers?
  • Do they have existing branding that the website has to fit into?
  • Who will be the final customers of their client? What are their expectations?
  • Is the client selling Business to Business or Business to Customer?
  • Does the client have an existing website and do they have to carry over the content to the new site? How will this brought over and in what form?
  • What are the functional elements of the design? Are they wanting a login page or ecommerce functionality?
  • What is the competition doing to win sales? Is what they are doing working for them and if so, why?

All these things play a role in the eventual website design and can have many effects in the final design.

There are also design conventions to consider, such as having the main navigation at the top, below the header, placing contact details in the footer (and maybe also in the header).

Good web designers take the time to consider all these questions and come up with a design that takes into account all these factors and many more. They work hard to provide you with designs that work not only for your but your customers as well.

A few things to consider when you get a website concept:

  • Does the website use a lot of images? Will it take lots of time to download and render the website?
  • Is the message or goal of the website clear from the outset? Can you see the purpose of the website is and what the purpose of the company behind it?
  • If the purpose of the website is to get sales, is there anything on there that detracts from that?
  • Does the design look pleasing to the eye and clean?
  • Is all the information you need on the website on the concept such as company information, company number and postal address required by UK law?
  • Is there enough text on the site so that it is possible for search engine “spiders” can index your website?
  • Does the website concept appear to have all the items it will need to appear credible to the customer, including client testimonials, partners and the like?
  • Is the text easy to read and clear and big enough?
  • Are the links clearly defined? Is it apparent what can be click on and what can’t?
  • Is the information presented easily understood by the demographics?

Only when you know the answers to these questions will you be able to see the pitfalls of any potential design. And remember you are not designing the website for YOU, your designing it for your CUSTOMERS.

Website Design [blog]

How to Increase Your Conversion Rate of Your Website

Business websites are built for one thing – to get you, the business owner, the sale or leads. Anything else is a waste of time and money for everyone involved.

By following our simple tips below, you can increase your conversion rates dramatically.

Include a Powerful Heading that is BIG!

Make sure your title has importance of its own and describes the benefit of your service to your visitors. Include your unique selling point to really drive home the message.

Make the Call to Action a Priority

A call to action is simply an inducement to take action then and there. All the information above and around the Call to Action should be geared to getting the client ready to hit that button which moves them along the conversion funnel toward a sale.

Make sure you include enough information prior to the call to action to give the user a reason to buy your product or service.0020

Work on the Call to Action

Don’t just write the first Call to Action that comes to mind – you have to spend a little time crafting the perfect Call to Action for your website.

Ideally, it should be:

  • Short (3 or 4 words are optimium)
  • User active power words such as Get, Receive, Subscribe or Buy
  • Include Instant Gratification such as Now, Limited Time Offer, Time, One day only.

Give them a Clear Message

Avoid clutter along the visitors path to conversion. Give them less options rather than more and you’ll drive more sales through your website. If you absolutely must include multiple options, limit it to around 3 and make it clear what the benefits of each package and what makes them different.

Make sure the messages you do deliver are clear and concise – readers will scan before reading the page and if you can impart to them to key facts

Create Urgency

To emphasis why they need to act now, you need to create a sense of urgency in the mind of the customer. Good calls to action will include copy which reads to the effect that they have to act now to reap the full rewards of your service or that make the client think that the offer is time-limited.

Build Trust

Displaying testimonials and other social proof can allay the fears of even the most skeptical customers and help them along the way to making the buying decision to make the buying decision with
you.

Feel The Need for Speed

Speedy websites are powerful selling tools as the customer gets an exciting and effective experience. We can help you get the most our your website speed.

Make sure your website conveys a sense of trust and that you include things that will offer them a sense that you are completely trust worthy and they are safe in your hands.

Website Design [blog]

Does My Website Need Advanced Features?

Many new business owners starting on the path to getting a website built want everything on their website – including the latest and greatest features they see on other websites.

Before jetting off to get a quote, you need to think a little about what you are actually asking for.

Before you even consider asking for those “must have” features, consider the following:

  • Will it help you convert visitors to sales?
  • Am I only doing because everyone else has it?
  • Does my direct competitors have similar features and does it benefit them?
  • Do you go to their website just for that feature or features?

If you can answer “NO” to any of those questions, then you seriously need to consider the return on investment you are looking to get from the feature.

An Example

For an example, will having an online booking feature really mean you can convert your visitors to actionable sales?

Will you make enough sales through the system to justify the development time and the cost of the feature? Including such a feature in your quote can often inflate the price quoted by web design agencies (unless they have built a system previously and can re-use that system with some modifications).

You will have to also look at how they affect your business in other ways. For example, taking the booking feature above, you will need to remember to update the appointments you take in person and add them to the system , will you remember each and every time – and you need to consider which ones takes precedent in such a case. Will you honour the in person booking and attempt to reschedule the website booking?

You will also need to consider the time spent updating the system and checking the system as well and how will it integrate with what you are currently doing.

If you can clearly justify a feature for your website and the corresponding price, then you’ve certainly made a good business case for the feature and can justify the expense so by all means. You will also be better prepared when you start to flesh out what you want from the new feature – which will in turn help whomever you get the do the work generate an accurate quote.

Website Design [blog]

Giving your Website Design Project Impact

Your website is often the first thing a new prospect or potential client will see of your organisation – and you need your web design to have the impact you desire in your clients so that you can, eventually get the sales leads you want.

This much is true of any website, but making sure you have the right kind of impact is crucial.

Do you want your website to be loud and brisk whilst your business prefers quiet and likes to build relationships with the customer? All these things need to be considered before you can nail down your design with any designer.

Fortunately, we are now in a golden era of the website, and we have many tools in our collective toolkits to craft the ultimate experience for your customers.

However, even with all these tools, there are few things to bear in mind.

Simplicity & Minimalism

Simplicity is golden at the moment – otherwise you hamper any marketing messages your website may be designed to convey or to drive away the planned conversions because your visitors will be confused. Ever wandered onto a website and found that the website is offering so much more than the information you are after and have simply got lost on their website? Well with simplicity on your side, that risk is reduced.

However, this does mean you must be selective with what you want your website to do – and perhaps remove or at least de-clutter the other competing messages you are attempting to get across.

Not only this, but they also lead onto the fact that simplistic websites are also easier to adapt to be “responsive” which means that your website will be able to reach a wider audience by adapting itself to whatever device the user happens to be using at the time.

Clarity in All Things

Just as you must be clear with what to get across, your website must also be clear to your visitors. This includes all the visual elements of your website, from text through to the images you put on there. After all, if you putting images of cars on your website and you’re a delivery company, than this may cause some confusion which will result in you loosing potential leads.

The written text itself should be clear and free from errors, as well the visual look of the text must be easy to read, preferably black or a very dark colour against white or a very light colour as well as being large enough to be read comfortably.

The images must also be clear and representative, as they are often the focus points of your visitor’s attention, however, fleeting that may be. You don’t want filler images either, otherwise you aren’t making the most effective use of every inch of your website.

The ideal image is one that portrays a story or message and preferably include captions for your images as they help give you some context for the image (and studies show they are often read more than the body text on websites).

Other Content

When you are getting your website created, it may appear to be good practice to include everything on the website, but this isn’t always the case. The main purpose of the website should be to get you more customers and anything that detracts from that is probably better being left out.