How to Increase Your Conversion Rate of Your Website

Posted on November 11th, 2013 by admin
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Business websites are built for one thing – to get you, the business owner, the sale or leads. Anything else is a waste of time and money for everyone involved.

By following our simple tips below, you can increase your conversion rates dramatically.

Include a Powerful Heading that is BIG!

Make sure your title has importance of its own and describes the benefit of your service to your visitors. Include your unique selling point to really drive home the message.

Make the Call to Action a Priority

A call to action is simply an inducement to take action then and there. All the information above and around the Call to Action should be geared to getting the client ready to hit that button which moves them along the conversion funnel toward a sale.

Make sure you include enough information prior to the call to action to give the user a reason to buy your product or service.0020

Work on the Call to Action

Don’t just write the first Call to Action that comes to mind – you have to spend a little time crafting the perfect Call to Action for your website.

Ideally, it should be:

  • Short (3 or 4 words are optimium)
  • User active power words such as Get, Receive, Subscribe or Buy
  • Include Instant Gratification such as Now, Limited Time Offer, Time, One day only.

Give them a Clear Message

Avoid clutter along the visitors path to conversion. Give them less options rather than more and you’ll drive more sales through your website. If you absolutely must include multiple options, limit it to around 3 and make it clear what the benefits of each package and what makes them different.

Make sure the messages you do deliver are clear and concise – readers will scan before reading the page and if you can impart to them to key facts

Create Urgency

To emphasis why they need to act now, you need to create a sense of urgency in the mind of the customer. Good calls to action will include copy which reads to the effect that they have to act now to reap the full rewards of your service or that make the client think that the offer is time-limited.

Build Trust

Displaying testimonials and other social proof can allay the fears of even the most skeptical customers and help them along the way to making the buying decision to make the buying decision with you.

Feel The Need for Speed

Speedy websites are powerful selling tools as the customer gets an exciting and effective experience. We can help you get the most our your website speed.

Make sure your website conveys a sense of trust and that you include things that will offer them a sense that you are completely trust worthy and they are safe in your hands.


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