Logo designs define your brand’s personality. The making of a logo design depends on various factors, like your company’s profile and your target audience. The brands that sell feminine products follow a different logo pattern than the logos of the brands that deal with male clients or customers.
If you’re catering to female clients, then your logo design needs to be directed towards your target audience. They should know that you sell products as per their needs and preferences. Well, how would they know? By getting a look at your company’s logo design!
Consider the age group
Our preferences evolve with age. Things that are loved by young girls will not be preferred by grown women. You need to create a logo design that is palatable to your target age group – young girls or grown women.
Choose soft colours
Most feminine brands use light or soft colours to embark a feminine appeal. Choosing lighter shades of red, pink, purple, and peach is recommended. However, some ladies do love bright colours, like red, blue, and black. Having a mix of both light and bright can add wonders to your logo design. But to not forget the magic of subtlety!
Usage of feminine symbols
If nothing else works, symbols do. Add feminine symbols, like flowers, a silhouette of a woman, hats, female lips, bags, and so on. Your best bet is to include a symbol of products that your brand sells. For instance, if you sell cosmetics, then use motifs, such as lipstick and female pout and if you sell hair colour for women then you can use the symbol of long hair locks.
Do you need our help in designing feminine and custom logo designs? Feel free to talk to us about your requirements. Apart from logo designs, we provide other essential services, like website development and stationery design services. Choose GB Logo Design, one of the best graphic design firm in UK.