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Logo Design [blog]
September 9, 20190

Benefits of Graphic Design Service for Marketing and Brand Image

Benefits of graphic design service for marketing and brand image

As the world is becoming smaller with technology integration and dynamic communication strategies, it is becoming increasingly important for organizations to establish a distinct identity for themselves and separate their image. Businesses are looking for creativity methods for engaging customers and Graphic Design Services is one of them. It is a visual communication method for problem-solving. The graphic design utilizes elements such as photography, typography, motion graphics and illustration for creating appealing images and capturing attention. Businesses are increasingly using the best graphic design services for selling products or services as well as opening new markets. The benefits from graphic design are significant, some even surprising:

Employee pride & productivity

Employee pride & productivity

A creative and effective graphic design will mean that the company websites will be aesthetics, communication with consumers will be productive and consumers will share positive reviews about website or online app. This in-turn helps in improving the motivation and productivity of the employees and increases their pride. Surprising yet true!

Saves quality time

Saves Quality time

Having an experienced graphic designer or service provider is a boon. With years of experience, in-depth training and expert in software application, graphic designs can be prepared quickly and aligning with the goals and objectives of the organization.

Saves cost

For small budget organizations, entrepreneurs and start-ups, graphic design can be a profitable investment. Rather than hiring cheap designers which will result in cheap designs and negative reviews, investing in authentic and credible graphic designer will help in establishing designs which can be utilized at different scenarios and for different purposes.

Attract customers and keep them interested

Attract customers and keep them interested

A creative graphic design ensures that customer attention is grabbed with the unique design and aesthetics. When the graphic design offerings are valuable, they keep customers engaged and interested in long-term.

Increase interaction with viewers

Increase interaction with viewers

High-quality graphic visuals can increase the overall interaction between business and viewers. This is possible with higher views across social media, higher number of followers and shares, increased customer base with better-designed websites, blogs, e-newsletters and printed materials. Graphic designs utilize high-quality infographics, photography, video and illustrations for creating more successful and effective marketing tools.

Graphic designs are great tools for establishing positive image of the organization’s marketing tactics. However, it is important to look for providers of authentic, reliable and experienced graphic design services so that the designs can be utilized for long-term purposes.

Logo Design [blog]
September 2, 20190

Custom Logo Designs and The Art of Brand Identity

Custom logo designs and the art of Brand Identity - GB Logo Designs

The rate of competition across any market has increased significantly now-a-days. In order to achieve success, organizations need to ensure that their businesses stand out and are identified by the target audiences. In such situations, custom logo designs can be extremely useful. UK is a hub for logo designs but the best Custom logo design in UK will help its clients in achieving business goals and generating long-term returns. A custom logo design will provide a ‘face’ and specific identity for an organization and will help in creating a separate brand awareness. Below are some of the major benefits which clearly establish the importance of custom logo design.

Supports creation of brand identity

Personalities are not meant only for individuals. Even organizations and businesses should have unique personality for establishing market awareness. Apart from enhancing customer loyalty, creative custom logo will also help the organization in developing distinctive culture and create strong customer impression.

Increase business credibility

High-quality logos can help organizations establish credibility. Consumers often prefer those brands or items which are considered superior over others. A quality and unique logo with original packaging will surely portray professionalism and quality, increasing the customer preference.

Custom logo is memorable

Custom logo is memorable

Studies have confirmed that images are better remembered by people than words. As such, customers will have better memory of a creative logo, even if customers forget the company’s name. This is an extremely positive experience as the customers will be able to identify the brand.

Custom logo design provides marketing advantage

Custom logo design provides marketing advantage

Creative custom logo design can be utilized for establishing marketing advantage. Attaching the logo to company products, merchandise and other items can significantly help in improving awareness and can act as a marketing and sales strategy.

Custom logo sends out specific message

Custom logo sends out specific message

A custom logo can help in depicting the vision and long-term views of an organization. A brand can be represented artfully which will convey the message associated with the organization.

 

A custom logo design can make or break the identity of an organization. As a result, it is important to hire only professional logo designers or custom logo design in UK. Every detail associated with the design such as icon, color, layout and font will matter in establishing the right face for the brand. Choosing experienced and credible logo design company is essential so that the design is aesthetic and meaningful.

Logo Design [blog]
June 19, 20190

Decoding the Unilever Logo Design – the Logo With Many Many Elements

Decoding the Unilever Logo design- the logo with Many Many elements-gblogo

It takes ages for big companies to reach their milestones. Quality products, services, flawless consumer service and ability to create a competitive edge is some fo them. However, having a strong impression among the people is also a crucial factor that contributes towards a brand image immensely. Today, we will discuss one such great logo design.

Unilever is a consumer goods manufacturing brand that is based in numerous nations throughout the globe. The current logo has been in practice since 2004 and was designed by Wolf Olins, the brand consultancy of Unilever. The Unilever logo design comprises of 24 icons, accumulated in the shape U. Let’s decode them, one by one.

1. Hand – it represents care and hygiene and relates to the products like soap, and also perfumes/deodorants.
2. Ice cream – it represents the many ice cream and frozen desserts it offers.
3. Hair – it represents the hair care and beauty products.
4. Swirl – it represents the perfect blends of flavors and taste, that it offers in its products.
5. Fish – it represents fresh food, that it collects from the sea and other natural resources.
6. Lips – it represents communication and openness.
7. Particles – it represents the research and development, a crucial aspect of product diversification
8. Clothes – it represents apparel, that evokes confidence and comfort.
9. Bee – it represents hard work, evoking communal harmony and reducing adverse environmental impact.
10. DNA – it represents their unique identity and heritage and also denotes the positive change it brings.
11. Packaging – it represents offering the best consumer experience.
12. Palm tree – it represents the brands’ respect for nature and motto to coexist with a healthy environment.
13. Transformation – it represents the willingness to undergo the best transformation.
14. Waves – it represents freshness and cleanliness.
15. Sun – it represents renewable energy and aims to reduce greenhouse gases.
16. Heart – it represents love and care, and determination to offer people healthy products.
17. Dove – it represents empowerment and freedom.
18. Plant – it represents focusing more on the preserving environment
19. Bowl – it represents food that is both healthy and tasty.
20. Virtuous cycles – it represents recycling and reducing waste materials.
21. Spoon – it represents nutrition and other cooking products.
22. Spark – it represents the catalysts that connect the brand with suppliers and distributors
23. Chili pepper – it represents collecting ingredients from fresh agricultural products.
24. Flower – it represents the sensitivity towards nature and the consumers.

The logo design is just too perfect to make any alteration, isn’t it! that’s what we call a perfect example of customized logo design.

Logo Design [blog]
June 14, 20190

5 Things You Need To Check Before Accepting Your Final Logo File

5 Things You Need To Check Before Accepting Your Final Logo File

 

Are you all set to receive the final file of your professional logo design? Before you make the final call and accept your logo design, take a moment and recheck these crucial things about your logo one more time.

 

1. Check The Logo Design Format

Checking the logo design file formats is very crucial. There are many logo file formats like JPEG, PDF, AI and many others, from which some of them are vector while some of them are raster files. Each of them has its own significance and usefulness. So, it is wise to ensure that the final file that you receive should be in as many of these formats as possible.

2. Ensure You Got The ‘Final’ Edited File

It often happens that clients keep on having minor revisions even after selecting the final logo design options. Such minor changes are naive like- changing a particular field in a separate color or changing the details of some elements. After comparing, the client picks either the last edited file as the final or pick on the previously edited one. Sometimes these many edits might create confusion. So, before giving your logo designing company the green signal, make sure you both are certain on which logo version you want as the final one.

3. Double Check The Color Palate

There is 2 main color palates out there, that graphic designs use, namely the RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black). These both have their own color set and respective color codes. If the same file is saved by 2 different palates, they both will have a very different color. Though they are shades of the same color, they look quite different from one another.

 

So, it is crucial that your file is saved as per the set that fulfills your needs. Not ensuring the same can bring disparity later on.

 

4. Re-ensure 100 % Ownership

Your logo is going to be your business’s single-most visual identity. Make sure it represents only you and having full ownership is quite important for it. Though is advised to go for a professional logo only when they offer 100 % ownership of the logo, double check it before accepting the final logo design. Also, try to get it registered under your business name at your earliest convenience.

 

At GB Logo Design, we offer logo design that compiles each of the above-mentioned aspects and offers free edits until customer satisfaction.

Logo Design [blog]
June 7, 20190

5 Things Your Business Logo Design Should Be Able To Do

5 Things Your Business Logo Design Should Be Able To Do - Gb Logo Design

The importance of having a customized logo design is unparallel. Thus almost all successful business have their very own, customized logo design. However, there are many such forms offering similar services, and it is crucial to check a few things.

Today, we offer a few tips as to what your professional logo design should be able to do.

1. It Should Be Scalable

Scalability is the property of a digital entity like a logo design that can be adjusted to practically any size, without suffering any deviation of the original version. Failing to do so will lead to several complications such as pixalation upon stretching and data loss while compression.

2. It Should Be Transparent

Transparency is the property of a logo design that enables it to have a transparent background. It helps you to past it upon any background of your choice, without compromising its looks. It enhances the logo design’s aesthetics significantly in other stationeries and background.

3. It Should Have A Proper Color Palate

There are basically 2 color palates- CMYK (cyan, magenta, yellow, black) and RGB (red, green, blue). It is crucial that your logo design is either of them and you know which palate exactly. It will come handy to make changes if needed.

4. You Should Have An Editable Raw File

The editable file is an image file format in which the designing firm provides the final logo design that enables you to make minor edits easily (or totally revamp as well, if it’s needed). Make sure your logo must have an editable raw file format, so you don’t need to pay extra later, unnecessarily.

5. It Should Be Suitable For Adaption

The logo design is your sole visual identity, thus you will need to use it all your business profile. Let it be a website button or online transaction bills, or printed on paper brochure., your logo design should be used in all. So, it’s crucial to make sure its file format allows the same.

How many of the above-mentioned aspects holds true for your brand logo! From the house of GB Logo Design, we offer all these features, inclusive as our package. For more information, get in touch with us.

Logo Design [blog]
May 24, 20190

Case Study – Starbucks Logo Design And Its Evolution

Coffee is a beverage that puts one to sleep when not drank. – Alphonse Allais

 

While gulping that lazy morning coffee or enjoying the much needed late night coffee, we cannot help but think of the very recognizable logo of World famous Starbucks. Today, we are going to discuss the logo design of Starbuck and its journey of evolution till now.

 

Many businesses around the world, uses mascot in their logo or other promotional elements, but giving the honor to a two-tailed mermaid is something no one could imagine, no one but Starbucks. The mermaid or siren is a mythological creature that said to lure sailors with their magical voice. Similarly, coffee seems to compel people to have it over and over again and cannot be replaced with any other beverage in the world.

 

The logo of the Starbucks has few revisions till now. Let’s take a walk through the journey of its logo revision.

1971- The original version was brown in color with words ‘fresh roasted coffee’ in it. It featured a bare-chested, twin-tailed mermaid inside a circular form that remained unchanged in its upgraded version as well.

1987- This logo was later revised by painting the logo in green. This logo design also features the word ‘coffee’ with 2 stars in it, highlighting coffee as its prime product. The mermaid in this logo version has her hair spread over her chest.

1992- The logo was revised only minutely. The navel of the mermaid is no longer visible in this close-up view and the color was switched to a different shade of green. This green shade looks more resembling to nature and implied that Starbucks uses fresh, natural ingredients.

2011- This final logo revision is being used by Starbucks till now. It removed all the words and the starts from the logo altogether. This is now a brandmark logo that speaks for itself. It comprises of a more close-up view of the mermaid, just painted in a green and white scheme.

Perhaps this is the ultimate logo of Starbucks that we are going to admire for many years to come now, or perhaps, soon we will witness yet another phase of its evolution. Either way, it gives every business to consider one question ‘Shall I consider revamping my business logo as well?’

 

Of course, it is your call to make, but keep the golden world in mind- ‘Change is the only constant.’ A revamped logo design offers many benefits to the business and spice things up for it.

Logo Design [blog]
April 19, 20190

Scope Of Easter Customization For Every Business Out There

Easter is around the corner and needless to say, every business is buckling their shoes to make the best out of this upcoming festive season. We, too, are ready with our lucrative Easter offers for every Business out there. Our offers include Easter customization of the logo design, banner design, and posts for social media platforms. These few simple tricks will help your business uplift its visibility in the upcoming season.

Though there is no such thing as ‘one key fits every lock’, here we are offering certain tips to have great easter customization.

1. Product And Packaging Customization

The best way of grabbing the attention of your target audience is through offering a unique product. Customizing the product as per the theme of Easter is certainly a great of ensuring more sales.

Even though product customization is much more effective, not every business can do the same, as it requires a significant budget and advanced planning. Thus, considering package customization is a brilliant strategy as well.

Needless to say, it requires some detailed planning and some attractive designs to create a first, impactful impression.

2. Website Customization

As physical stores often adopt aggressive Easter marketing campaigns, it limits the possibility of the e-commerce business. However, nowadays, it is possible to groom the online store as well. All it takes, is some good quality graphic banners, customized logo design on the Easter theme and proficient web developer to blend these elements. In fact, creating a separate landing page for the Easter season is highly beneficial.

To make things more engaging, having an Easter egg hunt competition is a wise choice. The anticipation for a prize often does the trick to gather more leads.

3. Social Media Customization

Social media are becoming the primary point of contact these days. No matter what type of industry, every business, small, medium or large, have their own profiles on the leading social media platforms. During the time of Easter, it is crucial for every business to let their presence known. And what better way could there be, other than easter themed graphic posts. The easter-customized social graphics ideally comprises of an Easter greeting post, a seasonally themed timeline cover and Easter themed profile pic.

A professional graphic designer can deliver the same effectively and the best feature is you can use the same graphics each year, without incurring any additional expense.

For more information regarding our Easter offer, visit us.

So, Get, Set, Go And Make This Easter, All Yours!

Logo Design [blog]
April 12, 20190

Easter Success Formula for These Top 3 Industries in UK

 

Easter marks the resurrection of Jesus Christ and it brings lots of joys and celebration. But several business losses their ‘routine sales’ and it affects their overall income for the year as well. However, it might come as a surprise that people spend about 25% to 30% more during Easters, as compared to the rest of the year. Here we share 3 such top profit making business industry along with the importance of Easter promotion. 

 

1. Chocolate and Candies

Needless to say, you definitely saw it coming. There is no denying everyone loves these sweet treats, at least during the easter. Let it be chocolate easter eggs or candies that make an Easter basket complete, everyone purchases them in a significant amount. It comes as no surprise that the sales of chocolate and candies go high, earning them a handsome amount of profit.

 

The business that offers customization, as their easter promotion, clearly makes extra profit, as people are willing to pay a little extra for things that are extra special.

 

2. Graphics Designing Firms

Though it may sound somewhat strange, the designing firms do pretty well during this time of the year. Why? Simple, because of the intense Easter promotion that everyone invests in. Let it be easter customization for any business logo design or social media greetings, even posters, banners, promotional displays, etc. they all are made through graphic designing these days.

 

The firms that offer high-quality graphic design, on time, make a good profit during this festive season, quite easily.

 

3. Travel and Tourism

Easter is a great time of the year to go on a vacation. Thus the business uplifts for the tourism and travel industry. It includes sales of tickets for flights, train, luxury bus, tourism packages along with hotels & restaurants. There are 2 main reasons for their success- great easter promotion, and lucrative discount.

 

Though not every family can afford to go on extravagant tour, many people spend quite a lot in it, thereby it adds significant profit in the entire travel and tourism industry.

 

Apart from these industries, there is a lot of scope for other small and medium-sized businesses as well. All it takes is strategic planning, execution of the same and effective easter promotion. To get started write your business success story as well.

Happy Easter to you!

 

Read more – 4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

 

Logo Design [blog]
April 5, 20190

4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

 

The Easter bunny is on its way to reach us within a couple of weeks. This festive season will bring loads of reasons to have gatherings and celebration. However, it also brings scope for businesses to collect some extra profit-eggs. Here we offer 4 such Easter promotional ideas for the same.

 

1. Easter Customization

Easter is a special time of the year and your brand should literally speak it out. To make it happen, it is wise to modify the look of your business as per the festive season. The first thing that identifies your brand is its logo design, and thus, this easter you should consider modifying your logo design according to the theme of Easter.

 

A professional graphic designer will keep the essence of your brand’s logo design so it is still recognized, but will blend certain elements of the Easter to bring a smile to the face of the people.

 

2. Easter Greetings

No matter how many times people exchange easter greetings, it never gets boring. So, wish Happy-Easter to your client, your employee, your potential customer, your competitors and literally to the world. For the same, you can go old school ideas, such as banners and hoardings. However, in this digitally driven world, it is best to let the online platform spread the good words, through emails, social posts, official website, and so on.

 

Get professional easter greetings for your business corporate profile of the social media platforms.

 

3. Easter Offers

Easter calls out for a feeling of triumph, and what better could it be than the triumph over money! Bag lots of existing and new customers by offering lucrative deals and discounts. No one can say no to an irresistible offer, after all.

 

4. Easter Events

In this robust life, almost no one has the luxury to take out time for activities anymore. So, make this Easter, an opportunity to do it anyway. Organize an Easter hunt competition in your store. In case you are dealing with e-commerce business, you can always consider an online Easter quiz or ‘spot the egg’ contest. Of course, you should give away some prizes and souvenirs to ignite the spark of the event.

 

All these super tips work the best if you start a little earlier, of course. So, kick-start your Easter promotion today itself and gather profit this year. For this upcoming Easter, the GB Logo Design is offering lucrative Easter offers on every logo design package and other stationary designing.

 

Logo Design [blog]
March 8, 20190

10 World Famous Logos That We Have Dressed For The International Women’s Day

 

Happy International Women’s Day to every woman all around the globe. Today, we are presenting our revamped version of 10 well-known logos, designed as per the theme of today. So, brace your seat belt and let’s begin the journey

 

1. Walt Disney Animation Studio

We all love the original version with Mickey in it. For for the spirit of women’s day, we have given Minnie, the steering for Walt Disney.

 

2. Monopoly

The magician peeking from the O of this unforgettable board game is too good. But this is the time for the charming witch to spark the glitters of magic. Needless to say, it is ‘Magic’ at its best!

 

3. Maybelline

This brand is hard to miss while speaking about beauty products and makeup. To enhance its charisma, even more, we have put an impression of a lipstick upon it. This logo version itself seems intriguing, isn’t it!

 

4. Playboy

Playboy has been one of the most widely subscribed magazines all around the world, for obvious reasons. But, today we present an alternative version of the same. After all, why should boys have all the fun! LOL!

 

5. Burger King

Who said only kings can make the best burger or be good at enjoying them! It’s time to show the ‘love for food’ of women. We have kept the logo intact and replaced King with Queen.

 

6. Rolex

This luxury watches brand uses a crown as its emblem for the logo to feature its supreme quality. It seemed only right to place a tiara instead of the crown for the season, as Women loves Rolex as well.

 

7. Toyota

This automobile brand is known for its high-performance vehicles. For this women’s day, we are replacing its iconic circular logo design with a carriage.

 

8. HMV

A dog is man’s best friend and woman’s as well. This logo and the business name were too good to change into anything else. So, we have simply modified its acronym into ‘Her’ from ‘His’.

 

9. Hallmark

A princess might love ballroom dance and evening tea party, but a princess might be into fighting as well. For Hallmark, we have replaced the tiara with a spartan helmet. Dear ladies, its time to CHARGE!!!

 

10. Maserati

This automobile brand has a trident for its logo. Trident is a symbol of power and a legendary weapon for any ancient war. But with ladies leading the world, who needs a weapon? A rose is powerful enough to win a war.

 

Which one did you like the most? Don’t forget to let us know.

 

Disclaimer- We have simply recreated these logo designs for recreational purpose and claim no authority over it.

 

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