5 Tips for a Good Logo Design

If you’re thinking about logos and branding for the first time, then the idea of coming up with a design brief may seem daunting. Here are five tips to make sure your logo hits the mark.

1. Keep it simple

A simple logo will ensure your branding is noticeable, and your message is clear. Instead of adding complex elements to your logo, think about stripping it back – this will keep your audience engaged, and strengthen your company image.

2. Make it memorable

Great logos can be easily recalled from memory – so make sure your design stands out with simple, definitive shapes. If you’re unsure, ask a friend or colleague to retrace your logo a week after seeing it for the first time. If they are able to remember some of the design, then it should work.

3. Choose the right colours

Colour can have a strong impact on your potential clients, so think about the way particular colours influence your mood and emotions, and apply this to your logo design. Too many colours will detract from this effect, so stick to just two or three. This will also keep printing costs low.

4. Make it relevant to your business

A good logo will give an idea of your products or services without spelling them out. By making your logo relevant to your business, you’ll attract the right customers with ease. When writing your brief, think about your design wish list and apply it to your company’s offering: whilst you may like a particular image or icon, is it truly relevant?

5. Avoid the cliché  

Don’t jump on design trends for the sake of it – in likelihood they’ll soon become clichéd and outdated. Instead, take an original, tailored approach to ensure your logo stands the test of time.

To discuss logo ideas in full, please contact us at ku.oc.ngisedogolbgnull@krowtra. We’ll be happy to offer our expert advice to ensure your design works for you.

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