When you run a non-profit organisation, you try to cut down costs on unnecessary things in order to support your establishment’s cause. Most NPOs think that spending money on a logo design is not something they are supposed to do as they do not have the sole motive of earning profits like businesses. But that’s not true by any means, you need to have a custom and professional logo design even though you have nothing to do with profits and balance sheets.
Having a logo will give a new life and a sense of familiarity to your non-profit brand. NPOs need people to become familiar with them and their charitable cause and hence getting a logo design from a professional logo design company, like GB Logo Design is the way to move forward. If you run a non-profit organisation and in need of a logo design then here are 5 best logo designing tips you must follow.
(Reflect your NPOs image with a unique logo from GB Logo Design, the leading logo design agency in the UK)
Go simple and balanced
Your NPOs logo design should be simple and balanced. Avoid adding non-essential images, icons, and texts and only use elements and typography (fonts) that are necessary. It is highly recommended to not add too much on your NPOs logo design as it might overwhelm your target audience.
Every non-profit organisation has a mission. Try to portray your NPO’s mission through your logo design. Look at British Red Cross’ logo, they help people in dire events and their logo clearly reflects that.
Choose smart colours
Colours can make and break any graphical mark. Instead of choosing your favourite colours, go for colours that enhance your non-profit organisation’s logo design.
Include a tagline
It is always a good idea to have a tagline, especially if you are involved in a non-profit organisation. If you have a tagline on your mind then feel free to include it on your logo design. It makes your logo stand out from the rest. Also, it has been observed that brand logos with taglines get more response and good publicity than their counterparts.
Make it ageless
You can’t have a logo for a non-profit organisation that you need to change every year. That’s definitely going to give a wrong impression to your organisation which you certainly don’t want. Go for a logo design that’s timeless and fits in any medium and era.
You don’t have to go anywhere to get a custom logo design as GB Logo Design is here to give you logo design services at affordable rates. Check our logo design packages page custom-made for our UK clients and book a logo design order with us to give your non-profit organisation a new look.