The logo design is the first thing one notices about a business in UK these days. There are several types of logo designs that include wordmark, lettermark, brandmark and logo lockup types. Moreover, to make logos even more unique, new trends emerge every now and then. These facts give rise to a common misconception that logos are an integral part of the modern business solely, but in reality, logos has been a medium of establishing a unique identity from the ancient civilization itself.
Let’s have a look at the evolution of logo through the ages.
A logo in simplest term is a visual identity of any individual, group, or organization. In the ancient times, the earliest forms of logo exist in the form of the heraldic crest, religious symbolics, and signage.
Heraldic logos were royal crests delivering the element of societal influence and status. A particular set of icons represents a certain monarch. It was later further modified to create an individual coat of arms. The religious seals were used to represent recognition, power, and authority among the people in the society. These logos were carved in cylindrical seals.
When the era of commercialization of various goods and services began, logos were created to deliver the nature of the business. They were mostly done on clothes and jute materials and used to be tied or nailed to the property of the business itself. Gradually, when more and more businesses came to emerge providing the same or similar services, these images and business names served as the logo to create the distinction between themselves and gave birth to the concept of brand loyalty.
The birth of industrial revolution brought a huge competition in the market and then came the need for advertisement and marketing. During this time, the logo was created on paper and also printed in a mass production to enhance the scope of a particular business among the others. Moreover, exploring the various elements of the typography and getting ownership of the logo became an integral part of the logo industry during this time.
Then came the current, modern era, where the importance of having a logo is so crucial that every stagnant business, organization, and community must have a personalized logo design. These days, many software is used to create unique logos, instead of sketching on paper. However, it can also be seen in a range of stationaries, and other business identities as well, as a way of promoting the business.
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