If you are stuck with the logo design for your brand and want to come up with something unique that does not match the logo designs of any other brand, you can get a custom logo design in the UK in the form of lettermark logos. This type of logo will help you tell your brand story in lesser words.
Lettermark logos consist of the letters that represent the brand initials. The uniqueness of a lettermark logo is that the brands which possess rather lengthy names can create a short form for their brand names and get identified by using that concise form – for instance, cartoon network, which is mostly identified as CN. The lettermark logo represents simplicity, and one can effectively streamline a long brand name by utilizing just a few letters.
The varied lettermark logo examples are as follows:
International Business Machines (IBM) is a brand name whose logo is simple and maintains the standard of a captivating logo is a perfect example of lettermark or monogram logos. The logo design represented the uniqueness and superiority of the company and has been successfully marketing the company’s computer machines business in the worldwide Information Technology market. The brand has horizontal stripes running through these three alphabets to represent the company’s international business expansion speed and vibrancy. Another tactic that the brand used was to use the colour blue in their logo to represent corporate sophistication that the company wanted to convey about its products to the audiences.
National Aeronautics and Space Administration, also known as NASA, is one of the biggest space agencies in the world. However, one thing that is unique about the organization apart from its other accomplishments is the attractive logo. The round red, white and blue insignia, which has been named the “meatball,” represents different aspects of the organization’s existence. The blue coloured sphere represents the earth, the stars represent space, the circular orbit represents space travel, and the v-shaped vector represents aeronautics. Therefore, a logo so compact and so catchy is always remembered by the audience.
Hewlett-Packard or HP possesses a plain and simple look, and the iconic monogram with the initials has become a part of the company’s visual identity. It represents the company’s strength and reliance. The softer disposition of the logo is to give an aesthetic look, and the soft colours give an appealing look overall.
These brands have established themselves so that people have started to know them by their initials and hardly remember the full names. However, if you are a new brand and need to establish yourself, you can get in touch with GB Logo Design in the UK. You can also put your company’s name in the logo along with its initials.