Your website is often the first thing a new prospect or potential client will see of your organisation – and you need your web design to have the impact you desire in your clients so that you can, eventually get the sales leads you want.
This much is true of any website, but making sure you have the right kind of impact is crucial.
Do you want your website to be loud and brisk whilst your business prefers quiet and likes to build relationships with the customer? All these things need to be considered before you can nail down your design with any designer.
Fortunately, we are now in a golden era of the website, and we have many tools in our collective toolkits to craft the ultimate experience for your customers.
However, even with all these tools, there are few things to bear in mind.
Simplicity & Minimalism
Simplicity is golden at the moment – otherwise you hamper any marketing messages your website may be designed to convey or to drive away the planned conversions because your visitors will be confused. Ever wandered onto a website and found that the website is offering so much more than the information you are after and have simply got lost on their website? Well with simplicity on your side, that risk is reduced.
However, this does mean you must be selective with what you want your website to do – and perhaps remove or at least de-clutter the other competing messages you are attempting to get across.
Not only this, but they also lead onto the fact that simplistic websites are also easier to adapt to be “responsive” which means that your website will be able to reach a wider audience by adapting itself to whatever device the user happens to be using at the time.
Clarity in All Things
Just as you must be clear with what to get across, your website must also be clear to your visitors. This includes all the visual elements of your website, from text through to the images you put on there. After all, if you putting images of cars on your website and you’re a delivery company, than this may cause some confusion which will result in you loosing potential leads.
The written text itself should be clear and free from errors, as well the visual look of the text must be easy to read, preferably black or a very dark colour against white or a very light colour as well as being large enough to be read comfortably.
The images must also be clear and representative, as they are often the focus points of your visitor’s attention, however, fleeting that may be. You don’t want filler images either, otherwise you aren’t making the most effective use of every inch of your website.
The ideal image is one that portrays a story or message and preferably include captions for your images as they help give you some context for the image (and studies show they are often read more than the body text on websites).
When you are getting your website created, it may appear to be good practice to include everything on the website, but this isn’t always the case. The main purpose of the website should be to get you more customers and anything that detracts from that is probably better being left out.