Is cheap logo design really worth your business reputation and potential?

Posted on April 6th, 2018 by admin
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“Why pay a fortune, when you can get it for a quarter of its price?”


This kind of mushy, cushy one-liners has often attracted the attention of business and entrepreneurs looking for a logo design for their individual needs. In case, you are searching for logo designing firms in UK, you must have found at least a couple of them already, particularly if you are looking for it online.


This often brings a big dilemma whether you should get a logo design that costs more or less of a donut or get the one that costs as much as a meal in a decent restaurant? Before you swipe the credit card of your, carefully calibrate the options available for you.


As every business, organization and even an idea or initiative are incomplete without a customized logo, the scope of a good logo is limited. In the past couple of decades, the logo designing industry is experiencing a constant growth and prosperity. Thereby, many amateur designers and designing firms hiring such designer are mushrooming everyday.


For obvious reasons, often it happens that they are incompetent when due to limited experience in business and competitive analysis. Thus, to attract more customers and to compensate for their versatility, they offer logo at an unrealistic cheap price. At first, they look like an extremely good investment, particularly from a financial point of view. However, they are often poor quality logo designs.


Moreover, it is not uncommon to find that the many of the logo designs are simply an amalgamation of the business name along with a relevant icon, downloaded from the photo stock domains. It remains incompetent as it fails to define a sole business entirely. These kinds of logos might be a temporary solution for startups with a very limited budget, while they still are walking on thin ice.


However, it is always recommended to get a customized logo from a decent designer to reinforce the brand value.


Always remember, the brand name of your business is not something you should gamble over. A good investment in proper logo design will ensure that it yields a significant return on investment in the future. So, before falling for the low price offers, always remember the golden words said by Benjamin Franklin,
“The bitterness of poor quality remains long after the sweetness of cheap price is forgotten”


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