Tag: Business Logo Design

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Logo Design

Logo Designs – Why Are They Important For Restaurant Businesses?

Are you running a restaurant business without having a logo and is quite happy with your profit? It’s time you should start thinking. Logos have become very important for brand recognition. 

If you’re running a restaurant business and think that there are many important things that you need to concentrate upon like your  ambience, food quality, staff and cleanliness other than a logo design, then you are wrong! A logo is very important for your brand recognition. It can help you establish personal relation with your target customers. In fact your customers may forget the name of your restaurant but its visual representation will be imbibed in their minds. Have a look below to know why we say logos are important for restaurants. 

Grabs attention of your customers

Helps in identifying your brand

It’s not easy to run a food business nowadays. Competition is high and attracting customers has become the biggest bet. Its only two seconds and you would have to grab your customer’s attention. In such a scenario it’s only an appealing & unique logo design that can act as a saviour. It is the first thing that your customers see. So, make sure it’s creative & represents your brand. Add innovation when it comes to your business logo design & you’ll see what difference it can make. Explain your background, your values, your journey and what other things that you can offer to your customers through your logo. Remember one thing that if you are able to create a strong first impression, you will be having more of your prospective customers visiting your restaurant.

Helps in identifying your brand

Grabs attention of your customers

When it comes to brand recognition, it is the logos that matter the most. Logos represent the foundation upon which a brand is built. It is for this reason that colours, shapes and fonts of the logo while designing is considered; because it is these things that human brain process easily and memorise than words. Logos are easily memorable. Customers may forget the name of your restaurant sometime after having food from you but they can never forget your company logo. Designing it in a way that becomes deep rooted in the target audiences’ minds is thus the job of professional logo designers. They make sure to keep it simple and not overdo it. So, if you a hire professional logo designing company and get your logo done for your restaurant you can be quite sure that your target customers would easily find and identify you through apps like Swiggy and Zomato in this pandemic situation or in any food fair and order food from you or recommend to their friends. 

Establishes your ownership as a brand

Establishes your ownership as a brand

Establishing an ownership as a brand is very important. With it you can provide cohesiveness to your business and stay connected to your customers. And you can do that only by putting your brand logo on it. When you are selling food, you definitely cannot place the company logo on the product itself. But when you are offering services, you can place your company logo design on things that you use like the serving plate, napkin, menu cards, bills, sign boards, banners, business cards, website, email, social media posts and so on. 

 

Hope these reasons are good enough to have convinced you on creating a logo design for improving your brand’s performance. We hope you are not going to underestimate the importance of a restaurant logo now. 

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Mascot Logo Design UK
Logo Design [blog]

Should You Consider The Mascot Logo Design For Your Business?

We all are familiar with the mermaid logo design of Starbucks, it is the perfect example of a mascot logo design. A Mascot logo is used to personify the characteristics of a brand or business. Another perfect example would be the logo of the FIFA World Cup. Mascot logos are illustrated cartoon-like characters, and fun to look at. While choosing what your mascot will be it depends on you and the brand message your business wants to spread among your audience. Some select mythical creatures, as mentioned above like the logo of Starbucks, and some choose abstract beings or realistic figures to speak for their brand. Mascot logos can be used for many businesses, but it is particularly suitable for certain kinds of business.

Now, let’s find out why You Should Consider Using a Mascot logo design for Your Business

1. Mascots helps to connect emotionally with the audience:

Mascots logo helps to connect emotionally with the audience

Many studies have proven that humans are emotional with everything they can connect to. Therefore, by assigning mascots to the logo design you are humanizing your brand. People are more likely to form an emotional connection with the mascot creating a strong brand identity. Once they get attached to your logo design, they tend to remember it for a long time and trust your brand whatever you are offering to them.

Also Read: Should You Consider Lettermark Logo For Your Business?

2. Mascots help to establish a distinct personality:

Mascots help to establish a distinct personality

Every business owner wants their logo design to be unique. With the help of custom mascot logo design, your business creates a distinct personality by attracting the audience to your uniqueness.

3. Mascots help to engage the audience in conversion:

Mascots help to engage the audience in conversion

Choosing the right mascot for your business can help the customers engage more with your brand. Compared to any other type of logo, mascot logos tend to drive more connection with the audience resulting in more conversion. Customers are more likely to take initiatives in brand-related activities.

4. Mascots Can Give You a Competitive Edge on Social Media:

Mascots Can Give You a Competitive Edge on Social Media

Social media platforms such as Facebook, Instagram, Twitter are playing an important role in brand exposure and is a core aspect of any brand’s marketing strategy. Social media allows you to directly engage with your audience, and many studies have proven that a good design mascot logo helps to increase the percentage of engagement.

Before finalizing your mascot logo design, always get a second or third opinion. If you think your business will suit a mascot logo, hire a professional logo designer from GB Logo Design in the UK and order your mascot logo design online.

Logo Design [blog]

Looking For A Unique Logo Design? Use These Tips To Select The Best

Tips To Select The Best Logo Design Styles

Business owners in the present competitive industry environment know for a fact that their business and brand requires a unique personality for standing out against the competitors. For this logo design has become one of the most preferred options for businesses. Businesses from all over the globe prefer a unique and good logo and as a result, several logo design companies have emerged over the years. Several companies provide services for Logo Design in UK as new businesses are fast and emerging across the region. At the same time, it is essential to understand the various types of logo design so that the best style and design of the logo is created aligning with the business needs.

Popular Business Logo Design Styles

Mascot Logo

Mascot Logo Design- GB Logo Design UK

In this type of logo, images of a specific person, imaginary or an animal is established as focal point. For instance, KFC logo is a mascot logo. While this logo type is recognized easy and appropriate for online promotions, this logo is difficult when printing on promotional items as the design is complex.

Read More: 6 Splendid Mascot Logo Designs That Make Every Business in UK Want One

Abstract Mark

Abstract Logo Design- GB Logo Design UK

Abstract logo is becoming popular these days. While being abstract in nature, the logo sends specific message to its audience related to product or service. Example is Dropbox. However, these designs are more suitable for tech firms, global designs as unsuccessful design might create dissonance among consumers.

Combination Mark

Combination Mark

Combination logo is also popular as it comprises of both icon and words. Majority of the popular designs have both these factors which help in better recognition of the brand. This logo style is appropriate for new ventures and businesses as it helps in establishing image and creates awareness with brand name.

Read More: Custom Logo Designs and The Art of Brand Identity

Emblem Logo

Emblem Logo Design - GB Logo Design UK

This type of logo is more classic in approach. These types of logos are prepared with simple shapes, icon and right colours. This type of logo is good for businesses which specific colour patterns and businesses should always opt for experts when creating this type of logo.

Lettermark Logo

Lettermark Logo Design UK - GB Logo Design

Many top organizations have lettermark logo as they are unique logo designs which establish a unique personality for the brand. Another advantage of this type of logo is that it can be easily prepared with logo-maker software, is readable and memorable. However, taking help from experts is advisable.

 

Read More: Amazing Lettermark Logos That Instantly Speaks For Itself 

 

To understand what logo and design suits best for the business, it is essential to take expert help. While many companies provide logo design in UK, only few of them have the right credibility, expertise and experience which can help a business succeed in establishing the right logo for their business.

Logo Design [blog]

Key elements of a great logo

Every company has its own logo, some make it unique and distinctive while some tries to make theirs resembling some more reputed business. While several companies keep trying out new logo after time to time, the brands of companies like Nike, Apple, Samsung etc have its distinctive touch onto their respective logos. Do you want to design an immemorable logo for your own business as well? Stay tuned to find out how!

Today, we present some of the key elements for business logo designing

1. Keep it simple

The logo should be simple enough for you to illustrate without complicated software. Go for a simple design with none to a little topography. Fancy designs of font can not complicate things, but also makes the logo irrelevant to the business.

 

Business Logo Design 1

 

 

2. Get a decent color combination

Every color expresses a unique meaning, but simplicity applies for colors as well. A well-crafted logo with right color combination will express the business and its value. Though color is a crucial factor of a successful business logo design, getting one with sparkling effect or a rainbow will desecrate the essence of the logo. So chose carefully.

 

Business Logo Design 2

 

3. Symmetry and geometry

Several reputed brands have logos with patterns and geometric shapes. These cleanly shaved logos are not only easy to create, and procreate but also makes the long lasting impression on the minds of the people.

 

Business Logo Design 3

 

4. Timeless

Expense regularly for getting a new, modified logo is a matter of choice, but having a great element in the business logo designing, is actually a time trend, it lasts for decades. For instance, the mermaid with twin tails has been in the logo of Starbucks for decades, with a few modification around.

 

Business Logo Design 4

 

5. Versatile

A logo does not stay on the company wall and papers itself. It is printed on the stationary, brochures, flyers, billboards and much more. Go with the one, that would look appropriate with all the items of the business and not just one.

 

Business Logo Design 5

 

6. Memorable

Get a business logo designing for your business that is memorable. Not just by you but also in the mind of people. So, for a simple, elegant, and impressionist logo which you will find in the minds of your clients and customers, not in the company flash drive.

 

Business Logo Design 6

 

Thus, watch out for the above factor before finalizing the logo for your business.