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Custom Logo Design UK
Logo Design [blog]
January 20, 20200

Top 5 Logo Design Trends To Be Continued In 2020

The start of a new decade is often the sign for new opportunities and new logo design trends. Pretty much 9 out of 10 companies that have lasted for more than 10 years has changed their logo at least once. The importance of a logo design to a business varies. It could be for distinguishing a company from its competitors, or for brand loyalty. However, a logo design is used to represent the identity of a brand. Every other reason is important but secondary.

 

Whether you have just started your business, or have owned your business for a long time, a trendy logo design can help you stand out in the market. Below there are 5 trends that we are predicting will be most popular in the world of logo design in the UK for 2020.

1. Handmade Logo

Handmade logo UK

Many businesses push back to a more vintage style to distinguish themselves from its competitors. One of the way is by using the handmade logo design trends. Hand drawn lines and simple use of colors in the logo design for any small or established business provides an authentic feel to the customers.

Famous brands with handmade logos are: Coca Cola, Cadbury Kleenex.

2. Geometric shape Logo

Geometric shape logo UK

Geometric shapes in a logo design communicates different meanings. For example, triangle means stability and change, circle means continuity, rectangle and square means efficiency and strength. Geometric shape logo design are used to achieve a modern feel. It can fit even on small sizes, and they are still distinguishable.

3. Monochrome Logo

Monochrome logo UK

A monochrome logo is a black and white version of a logo design. Monochrome logo are sleek and sophisticated that can work for any business you run. A black and white logo projects authority, class, simplicity and elegance. While designing the logo, a professional logo designer should remember “ minimalism is the key point”.
Famous brands with monochrome logos are: Adidas, Disney.

4. Typography Logo

Typography logo UK

A typography logo design is the company’s name incorporated in it. For example Google, Amazon,Netflix. Text based logos seems to be the simplest logo designs, but sometimes it is difficult to pick the perfect typeface for a logo, out of many available. Logo designers should consider the brand’s personality and brand’s heritage before creating the final logo.

5. Gradient Logo

Gradient logo UK

We are predicting that gradients will continue to be in trend in 2020. When Instagram in 2016, came up with this trend for their latest rebrand, since then, the bright, bold gradients are one of the hottest trend in the world of logo design. When implemented correctly, gradients can make your logo design look modern, impactful and elegant.

 

In the year 2020, we will enjoy minimalistic logos made of simple geometric shapes, handmade logos with different styles, colorful logos with gradients, classy monochrome logos, and even more. It is always suggested to hire a professional logo designer in the UK for creating a trendy logo for your business or brand. They have a deep understanding about what logo design is suitable for your business.

 

GB Logo Designs is the best logo designing firm in the UK offering a wide range of logo designs according to your need.

Logo Design in Bradford
Logo Design [blog]
January 13, 20200

Some Very Common Examples Of Lettermark Logo Designs

When you are done with all the other factors of your business and stuck with your logo design, you might think – “ how to tell your brand story in little words or letters?”. The answer is by creating a monogram or lettermark logo.

 

In basic words, a letter mark logo design is the symbolic abbreviation of the brand or business instead of using the entire name. It is suitable for the business with lengthy names. In this blog, we will present a few more examples of letter mark logo designs that are well-known worldwide.

Let us do it.

1. HBO

Since lettermark logos focus on initials, HBO is the perfect example. In recent years, the HBO logo has been revamped with a minute difference. The word “ Home Box Office” no longer appears in the recent logo. The “O” also no longer obstructs the letter “B” like it did in the previous edition of logo design.

2. Louis Vuitton:

Today, Louis Vuitton is the highest-ranked luxury brand in the world. It’s famous “LV” lettermark is one of the most recognized brand symbols. It is very clear that the company simply uses the initials of the name “ Louis Vuitton”.

3. Chanel:

Fashion brand logo designs are almost impossible to forget and one of the best examples will be the logo of Chanel. This high-end French fashion brand is world-famous for its “haute couture”, clothing, luxury jewelry, perfumes, and other accessories. The logo of the brand comprises two interlocked “C” facing opposite featuring from her initials.

4. Cartoon Network:

Cartoon Network is an American media company launched in the year 1992 and most popular amongst kids. The logo of this company had gone through many changes and in the year 2010, the channel again revamped its logo with the initials of the name “ Cartoon Network” in bold monochrome font keeping it simple.

 

Looking at this logos, if you think your business logo will look good with lettermark logos or your business name is too long that it cannot fit into any other logotype, then get it trimmed by a professional logo designer at GB Logo Design in the UK into a customized lettermark logo. Get in touch with us and book your logo design today.

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Some Very Common Examples Of Lettermark Logo Designs info

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Christmas Logo Revamp UK
Logo Design [blog]
December 16, 20190

6 Elements To Add Christmas Spirit To Your Logo

6 Elements To Add Christmas Spirit To Your Logo

 

Christmas is almost here! Now is the perfect opportunity to get a Christmas theme based customized logo design that you can use to build your brand identity. Placing this temporary festive logo design on your website, packaging and social media brand pages will attract more customers, for example, remember the red cup of Starbucks or the packaging of Burger King?

 

Below we have listed 6 elements to add Christmas spirit to your logo design.

 

1. Christmas trees: Nothing is more symbolic than a decorated Christmas tree. It can be detailed with lights and other Christmas ornaments. You can choose any background color, but sticking with the shade of red or green is associated with the festive season.

 

2. Santa hat: Your logo should be simple yet attractive and hence, opting for Santa hat makes more room for adding subject to your logo, for example, your company name.

 

3. Wreath: Christmas wreaths are a classic yet simple way to decor the homes. The wreath logo icon is easy to design and looks appealing giving a classic festive vibe.

 

4: Reindeer: Using reindeer in a logo can be an ideal Christmas logo design. The mid-jump movement of the reindeer will help the audience’s eyes travel across the logo making it more memorable.

 

5. Snowflakes: One of the most popular elements for a winter logo design is the snowflake. Use white, silver or golden snowflakes against a monotone background. This is the most simple way to present “ winter is here” in a logo.

 

6. Mittens: A pair of mittens in a logo design can be ideal for clothing boutiques adding a touch of warmth in this festive season.

 

The difficult part about this festive season is trying to decide on which festive elements to add in your company’s logo to use on your promotional products. Therefore, we recommend you hire a professional logo designer in UK and create your logo according to your requirements. In fact, you can get it now at a discounted price as we are offering 25% off on Christmas special logo designing packages .

 

Logo Design [blog]
September 2, 20190

Custom Logo Designs and The Art of Brand Identity

Custom logo designs and the art of Brand Identity - GB Logo Designs

The rate of competition across any market has increased significantly now-a-days. In order to achieve success, organizations need to ensure that their businesses stand out and are identified by the target audiences. In such situations, custom logo designs can be extremely useful. UK is a hub for logo designs but the best Custom logo design in UK will help its clients in achieving business goals and generating long-term returns. A custom logo design will provide a ‘face’ and specific identity for an organization and will help in creating a separate brand awareness. Below are some of the major benefits which clearly establish the importance of custom logo design.

Supports creation of brand identity

Personalities are not meant only for individuals. Even organizations and businesses should have unique personality for establishing market awareness. Apart from enhancing customer loyalty, creative custom logo will also help the organization in developing distinctive culture and create strong customer impression.

Increase business credibility

High-quality logos can help organizations establish credibility. Consumers often prefer those brands or items which are considered superior over others. A quality and unique logo with original packaging will surely portray professionalism and quality, increasing the customer preference.

Custom logo is memorable

Custom logo is memorable

Studies have confirmed that images are better remembered by people than words. As such, customers will have better memory of a creative logo, even if customers forget the company’s name. This is an extremely positive experience as the customers will be able to identify the brand.

Custom logo design provides marketing advantage

Custom logo design provides marketing advantage

Creative custom logo design can be utilized for establishing marketing advantage. Attaching the logo to company products, merchandise and other items can significantly help in improving awareness and can act as a marketing and sales strategy.

Custom logo sends out specific message

Custom logo sends out specific message

A custom logo can help in depicting the vision and long-term views of an organization. A brand can be represented artfully which will convey the message associated with the organization.

 

A custom logo design can make or break the identity of an organization. As a result, it is important to hire only professional logo designers or custom logo design in UK. Every detail associated with the design such as icon, color, layout and font will matter in establishing the right face for the brand. Choosing experienced and credible logo design company is essential so that the design is aesthetic and meaningful.

Logo Design [blog]
June 19, 20190

Decoding the Unilever Logo Design – the Logo With Many Many Elements

Decoding the Unilever Logo design- the logo with Many Many elements-gblogo

It takes ages for big companies to reach their milestones. Quality products, services, flawless consumer service and ability to create a competitive edge is some fo them. However, having a strong impression among the people is also a crucial factor that contributes towards a brand image immensely. Today, we will discuss one such great logo design.

Unilever is a consumer goods manufacturing brand that is based in numerous nations throughout the globe. The current logo has been in practice since 2004 and was designed by Wolf Olins, the brand consultancy of Unilever. The Unilever logo design comprises of 24 icons, accumulated in the shape U. Let’s decode them, one by one.

1. Hand – it represents care and hygiene and relates to the products like soap, and also perfumes/deodorants.
2. Ice cream – it represents the many ice cream and frozen desserts it offers.
3. Hair – it represents the hair care and beauty products.
4. Swirl – it represents the perfect blends of flavors and taste, that it offers in its products.
5. Fish – it represents fresh food, that it collects from the sea and other natural resources.
6. Lips – it represents communication and openness.
7. Particles – it represents the research and development, a crucial aspect of product diversification
8. Clothes – it represents apparel, that evokes confidence and comfort.
9. Bee – it represents hard work, evoking communal harmony and reducing adverse environmental impact.
10. DNA – it represents their unique identity and heritage and also denotes the positive change it brings.
11. Packaging – it represents offering the best consumer experience.
12. Palm tree – it represents the brands’ respect for nature and motto to coexist with a healthy environment.
13. Transformation – it represents the willingness to undergo the best transformation.
14. Waves – it represents freshness and cleanliness.
15. Sun – it represents renewable energy and aims to reduce greenhouse gases.
16. Heart – it represents love and care, and determination to offer people healthy products.
17. Dove – it represents empowerment and freedom.
18. Plant – it represents focusing more on the preserving environment
19. Bowl – it represents food that is both healthy and tasty.
20. Virtuous cycles – it represents recycling and reducing waste materials.
21. Spoon – it represents nutrition and other cooking products.
22. Spark – it represents the catalysts that connect the brand with suppliers and distributors
23. Chili pepper – it represents collecting ingredients from fresh agricultural products.
24. Flower – it represents the sensitivity towards nature and the consumers.

The logo design is just too perfect to make any alteration, isn’t it! that’s what we call a perfect example of customized logo design.

Logo Design [blog]
May 24, 20190

Case Study – Starbucks Logo Design And Its Evolution

Coffee is a beverage that puts one to sleep when not drank. – Alphonse Allais

 

While gulping that lazy morning coffee or enjoying the much needed late night coffee, we cannot help but think of the very recognizable logo of World famous Starbucks. Today, we are going to discuss the logo design of Starbuck and its journey of evolution till now.

 

Many businesses around the world, uses mascot in their logo or other promotional elements, but giving the honor to a two-tailed mermaid is something no one could imagine, no one but Starbucks. The mermaid or siren is a mythological creature that said to lure sailors with their magical voice. Similarly, coffee seems to compel people to have it over and over again and cannot be replaced with any other beverage in the world.

 

The logo of the Starbucks has few revisions till now. Let’s take a walk through the journey of its logo revision.

1971- The original version was brown in color with words ‘fresh roasted coffee’ in it. It featured a bare-chested, twin-tailed mermaid inside a circular form that remained unchanged in its upgraded version as well.

1987- This logo was later revised by painting the logo in green. This logo design also features the word ‘coffee’ with 2 stars in it, highlighting coffee as its prime product. The mermaid in this logo version has her hair spread over her chest.

1992- The logo was revised only minutely. The navel of the mermaid is no longer visible in this close-up view and the color was switched to a different shade of green. This green shade looks more resembling to nature and implied that Starbucks uses fresh, natural ingredients.

2011- This final logo revision is being used by Starbucks till now. It removed all the words and the starts from the logo altogether. This is now a brandmark logo that speaks for itself. It comprises of a more close-up view of the mermaid, just painted in a green and white scheme.

Perhaps this is the ultimate logo of Starbucks that we are going to admire for many years to come now, or perhaps, soon we will witness yet another phase of its evolution. Either way, it gives every business to consider one question ‘Shall I consider revamping my business logo as well?’

 

Of course, it is your call to make, but keep the golden world in mind- ‘Change is the only constant.’ A revamped logo design offers many benefits to the business and spice things up for it.

Logo Design [blog]
April 12, 20190

Easter Success Formula for These Top 3 Industries in UK

 

Easter marks the resurrection of Jesus Christ and it brings lots of joys and celebration. But several business losses their ‘routine sales’ and it affects their overall income for the year as well. However, it might come as a surprise that people spend about 25% to 30% more during Easters, as compared to the rest of the year. Here we share 3 such top profit making business industry along with the importance of Easter promotion. 

 

1. Chocolate and Candies

Needless to say, you definitely saw it coming. There is no denying everyone loves these sweet treats, at least during the easter. Let it be chocolate easter eggs or candies that make an Easter basket complete, everyone purchases them in a significant amount. It comes as no surprise that the sales of chocolate and candies go high, earning them a handsome amount of profit.

 

The business that offers customization, as their easter promotion, clearly makes extra profit, as people are willing to pay a little extra for things that are extra special.

 

2. Graphics Designing Firms

Though it may sound somewhat strange, the designing firms do pretty well during this time of the year. Why? Simple, because of the intense Easter promotion that everyone invests in. Let it be easter customization for any business logo design or social media greetings, even posters, banners, promotional displays, etc. they all are made through graphic designing these days.

 

The firms that offer high-quality graphic design, on time, make a good profit during this festive season, quite easily.

 

3. Travel and Tourism

Easter is a great time of the year to go on a vacation. Thus the business uplifts for the tourism and travel industry. It includes sales of tickets for flights, train, luxury bus, tourism packages along with hotels & restaurants. There are 2 main reasons for their success- great easter promotion, and lucrative discount.

 

Though not every family can afford to go on extravagant tour, many people spend quite a lot in it, thereby it adds significant profit in the entire travel and tourism industry.

 

Apart from these industries, there is a lot of scope for other small and medium-sized businesses as well. All it takes is strategic planning, execution of the same and effective easter promotion. To get started write your business success story as well.

Happy Easter to you!

 

Read more – 4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

 

Logo Design [blog]
April 5, 20190

4 Easter Promotional Ideas That Will Make Profit Hop Towards Your Business

 

The Easter bunny is on its way to reach us within a couple of weeks. This festive season will bring loads of reasons to have gatherings and celebration. However, it also brings scope for businesses to collect some extra profit-eggs. Here we offer 4 such Easter promotional ideas for the same.

 

1. Easter Customization

Easter is a special time of the year and your brand should literally speak it out. To make it happen, it is wise to modify the look of your business as per the festive season. The first thing that identifies your brand is its logo design, and thus, this easter you should consider modifying your logo design according to the theme of Easter.

 

A professional graphic designer will keep the essence of your brand’s logo design so it is still recognized, but will blend certain elements of the Easter to bring a smile to the face of the people.

 

2. Easter Greetings

No matter how many times people exchange easter greetings, it never gets boring. So, wish Happy-Easter to your client, your employee, your potential customer, your competitors and literally to the world. For the same, you can go old school ideas, such as banners and hoardings. However, in this digitally driven world, it is best to let the online platform spread the good words, through emails, social posts, official website, and so on.

 

Get professional easter greetings for your business corporate profile of the social media platforms.

 

3. Easter Offers

Easter calls out for a feeling of triumph, and what better could it be than the triumph over money! Bag lots of existing and new customers by offering lucrative deals and discounts. No one can say no to an irresistible offer, after all.

 

4. Easter Events

In this robust life, almost no one has the luxury to take out time for activities anymore. So, make this Easter, an opportunity to do it anyway. Organize an Easter hunt competition in your store. In case you are dealing with e-commerce business, you can always consider an online Easter quiz or ‘spot the egg’ contest. Of course, you should give away some prizes and souvenirs to ignite the spark of the event.

 

All these super tips work the best if you start a little earlier, of course. So, kick-start your Easter promotion today itself and gather profit this year. For this upcoming Easter, the GB Logo Design is offering lucrative Easter offers on every logo design package and other stationary designing.

 

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