Tag: Logo Design UK

The logo design is the first thing one notices about a business in UK these days. There are several types of logo designs that include wordmark, lettermark, brandmark and logo lockup types. Moreover, to make logos even more unique, new trends emerge every now and then. These facts give rise to a common misconception that logos are an integral part of the modern business solely, but in reality, logos has been a medium of establishing a unique identity from the ancient civilization itself.

Let’s have a look at the evolution of logo through the ages.

A logo in simplest term is a visual identity of any individual, group, or organization. In the ancient times, the earliest forms of logo exist in the form of the heraldic crest, religious symbolics, and signage.

Heraldic logos were royal crests delivering the element of societal influence and status. A particular set of icons represents a certain monarch. It was later further modified to create an individual coat of arms. The religious seals were used to represent recognition, power, and authority among the people in the society. These logos were carved in cylindrical seals.

When the era of commercialization of various goods and services began, logos were created to deliver the nature of the business. They were mostly done on clothes and jute materials and used to be tied or nailed to the property of the business itself. Gradually, when more and more businesses came to emerge providing the same or similar services, these images and business names served as the logo to create the distinction between themselves and gave birth to the concept of brand loyalty.

The birth of industrial revolution brought a huge competition in the market and then came the need for advertisement and marketing. During this time, the logo was created on paper and also printed in a mass production to enhance the scope of a particular business among the others. Moreover, exploring the various elements of the typography and getting ownership of the logo became an integral part of the logo industry during this time.

Then came the current, modern era, where the importance of having a logo is so crucial that every stagnant business, organization, and community must have a personalized logo design. These days, many software is used to create unique logos, instead of sketching on paper. However, it can also be seen in a range of stationaries, and other business identities as well, as a way of promoting the business.

Are you struggling with the thought whether or not having a customized logo for your business in UK is crucial? Throw away your second thoughts and get one customized logo for your business.

In case, you are operating a business in UK, you must have considered getting your custom logo designed to compliment your brand. The logo holds a great deal about your company and thus its ownership enables you to have certain perks. The history of lawsuits for copyright infringement is pretty long, it has been filled and battled over and over in the entire course of time.

Ideally, the ownership should belong to you as the client and should be transferred along with the logo while paying for the service. However, several designers/designing firms either misguide their clients to refuse to cooperate. Today, we present the reason why you must get your custom logo design done, exclusively from the company that provides you its ownership as well.

1. Liberty to use

Your business needs to showcase your brand logo in several corporate identities. These include business card, letterhead, stationaries and in broader pictures, can also be featured in billboards and corporate jets. Having the ownership enables you to use it at any point in time, and on any material, without any concern or dilemma.

2. Rule out the scope of future conflicts

It is important that the full ownership of the logo gets defined and certain between the client and the designer/designing firm from the beginning itself. If not, it might lead to confrontation and reuse of your brand logo in future. This will create confusion among your target audience and eventually dilute your brand reputation.

3. Ease of getting copyright

Having full ownership, enables you to get an authorized trademark from a regional or national registry. It ensures you to win your claim against any competitor wrongfully infringing your logo.

In case you are wondering, why a designer would not transfer the full ownership to you even after getting paid for creating a unique logo for your business, we present you few most prevalent reasons for it.

Possessiveness of the designer about the creation is a very common reason for the same. Since, they spend hours and hours, brainstorming, creating and revising it, they can’t seem to let go of it, entirely.

The intention of reusing it yet another reason for it. some designer might like the concept they created for one particular business and see a wider scope of its usage (with little revision) for many diversified brands as well.

Few amateur designers, however, intentionally keep the aspect of ownership in dark. They mostly do it in order to keep a window of legal opportunity, open. They might even ask for royalty or commission everytime the logo is used. It is considered as unethical and unprofessional.

Hereby, it is crystal clear how important it is to have the full logo ownership, since the point of purchase itself. Thus, avail custom logo design for your business along with its copyright, to rule out any possibility of design theft in the future.

Another year has passed and this period of 365 days had given an ample opportunity for every business in the UK to grow in terms of a new horizon, product mix and more. As the logo represents a crucial role in the overall branding of the business, it is obvious that the ones with a perfect logo design have extracted more opportunities than the others.

Let it be comprised of the elements of shadow, broken letters, fades, rising colors, wrapped and overlay text and icon. It is important that every business in the UK gets a custom logo.

Here we present 15 of our best logo designs that we had made for a variety of businesses in the year 2017.

1. Bow-Ho

The element of the bow, constructed by 2 overheating arrows make the logo perfectly intact and memorable.

2. Apple MedTax

The icon of Apple makes the logo stand-alone form the rest of its competitor’s logo and makes a long-lasting impression.

3. A problem shared Psychological Services

The business deals with helping people with Psychological disorders. And since the first step of seeking treatment begins with sharing problem, exchanging views and thoughts are extremely crucial. In a nutshell, the logo serves its purpose by conveying the agenda of the business.

4. Zenergy

The logo depicts the icon of a person meditating. The color blue is used extensively as it represents intelligence, faith, truth, loyalty, wisdom, trust, and confidence. Overall, it is beneficial for both mind and body, conveying the nature of the business.

5. Elmhouse Childcare Nursery

The logo has been well crafted for the child day care business. The blue silhouette of the home encircling the growing tree represents the care provided by the personals while nurturing the toddlers.

6. Lucky Star

There are lots of real estate agencies and investors in the market. But not all of them can help you strike a deal, good enough for you to be lucky. This stand-alone business certainly needed this perfectly designed logo to convey the message.

7. JEM Fruits

This fruit exporter needed a simple and subtle logo to make its target audience aware of the nature of its business. This logo is surely easy to remember and hard to miss.

8. Taylor Made Physiques

The business deals with providing physical fitness as per the custom need of every individual. The logo depicts the nature of the business perfectly well.

9. Residential Group

The logo represents an outline of a rooftop along with a silhouette of a man in green, a color to represent growth and prosperity. A cleverly designed logo to match the business offering residential services to the common people.

10. IBDA solutions

Not every logo needs a Hercules, lifting the globe in order to imprint an impression. The logo of IBDA solution is a simple textual logo in fading colors, yet it is perfect for engaging its target audience.

11. Hobbs Cleaning Services

The logo for this cleaning business was highly appreciated as it comprised of every single element of the services that it offered. The initials of the brand clubbed with the icon of a mop is hard to compete with.

12. Select Sports

The logo of Select Sports has icons of a range of balls associated with various sports, matching the spirit of the business that lets you test your skills in a wide range of sports.

13. Picnic Club

A weekend picnic is a heavenly gateway from the never-ending, tiring weekdays. So, we designed the logo with icons of a basket and features, adding a hint of relaxation and recreation with friends and family.

14. HML Law Ltd.

The HML law firm stands for the cause of its every client and thus their logo comprises of the global icon, deciphering that the business stands to provide legal solutions of every domain.

15. AJE

This logo was well researched and designed for this event styling, entertainment, and production business. The golden color adds the hint of sophistication and richness, that the business delivers to its clients.

In a nutshell, the year 2017 was filled with several opportunities and challenges for our designing firm, we had successfully delivered some of the best-designed logos for our clients in the market. Want to get a catchy logo for your business in the UK as well? Get on-board with us and uplift your business recognition like never before.

Let it is any personal goals or business agenda, a new year gives you a fresh opportunity to achieve better results than the year before. While launching a new product/service or adding a new horizon to your business may sound very tempting, it is often not convenient for every business. So, what simple step can help you to enhance your brand value overall? Simple! Get your logo, revised. Most businesses in the UK have experienced that custom logo redesigning has actually helped them gain more recognition than before.

Time is changing, and so is the market, you must be able to keep up with the pace to be in it. A logo is the face of a business and thus it is imperative that it adds value to it, primarily by gaining recognition. A newly surfaced business, such as startups hardly needs to revamp their logo within 4 to 5 business years. Nevertheless, even they might go for the same in order to go with the flow of trend or in case, they are planning an entire restructuring of their business plan.

An existing business might often need to undergo revisions of its logo from time to time, as per the current trend or the vision of the business. Many well-known companies have done the same as well. For example, let it be Windows, or Volks Wagon, or Starbucks, you can see a series of transformation it had incurred until now and it looks like it is going to keep repeating the pattern in the future as well.

If it is so helpful, the question arises, why doesn’t every company does the same to their respective logos then?

“Our business has been in existence for several years/decades, what if our existing customers can’t recognize/adapt our new logo?”

This is one common sentiment that stops several businesses from upgrade their existing logo. They fear they might lose recognition and eventually their audience due to this upgrading of the logo, but the statistics speak just the opposite. These businesses fail to understand that revamping the logo simply modifies it without removing the essence of the original logo. In a nutshell, this smart choice will help you uplift your overall presence of your business.

You might consider trying out your own graphic designing skills based on video tutorials upon the stone aged vector/raster file of your existing brand logo. But it is less likely to add any value to your brand. Thus, it is always advised to go for custom logo designing services in UK, who are specialized in understanding the objective of your business and well capable of delivering it to the point of your satisfaction. So, make this new year your excuse to upgrade your logo.

After all Oprah Winfrey, did say “Cheers to a new year and another chance for us to get it right.”

A logo is an extremely crucial element of your company and needless to say, it requires adequate attention as well. Creating an ageless logo that will complement the business is not an easy job as it requires ample amount of research and revision. Most of the successful businesses in the UK use logos designed by a professional logo designer.

However, several small businesses use free softwares available online in order to make their own logo or revise the existing one. Today, we will discuss the scope of free logo designing software and if it is any good.

Most of the business that uses free logo software are startups or very small businesses with limited resources. They find it very tempting to go for software that offers to design for free instead of spending pounds on it.

Hereby, we present some of the major disadvantages that revolve around free logo software along with the point how a professionally made logo overcomes it.

1. Poor quality design

A logo generated from a free software is mostly available as a clipart and highly unsuitable for a brand who wishes to have an impression of the market.
A professionally designed logos, on the other hand, are always of an HD quality, which can be used and fabricated in a number of corporate identity entities as well.

2. No uniqueness or authenticity

If you compare a free software logo to a professionally crafted logo designed by a reputed firm in the UK, you will spot the difference immediately. A software-generated logo simply allows the user to select from preloaded, generic icons relevant to a selected, refined industry. Thus, more than one company can have similar logos consisting of one or more exactly same icon, which can give rise to copyright issue in the future.
A custom-made logos are original and unique, which can be processed for copyright straightaway.

3. NOT free, after all

This is correct for most of the software! Even they advertise it being free in bold capitals while downloading the vector format after completion of the logo design, it asks for payment.

In a nutshell, since we live in the era of internet, getting a free logo is possible after all (even if it takes numerous attempts beforehand). However, it won’t yield much as it ideally should be. Getting a professionally designed logo has its own set of advantages.

The world today is moving fast, the old trends are moving out and new technologies are emerging every day. Getting illustration logo designs in UK is one of them. The illustration is the visual, graphical representation of an idea or concept by the graphic designer. Though getting a logo done with existing stock image is utilized by many, the possibilities are endless with illustration technique.

Let’s go through 6 splendid examples of illustration logos.

1. Blue Bear Bakery

As the name of the business clearly indicates its purpose, the logo justifies the same as well. The profile of a blue bear is carved on top of a tart base, suggesting the role of the bakery in the business.

2. The Birch Brothers

The business deals with musical instruments mainly, the guitars. The logo is clearly showing silhouettes of two men holding a guitar in front of the two birch trees. Thereby, justifying the business name in a nutshell.

3. Bird Pro

Looking for a fine breed of birds? The business of Bird Pro is just the thing that is needed. The logo itself shows an extremely intelligent bird wearing waistcoat and hat while holding a spyglass in its left wingtip. The illustration is doing what no other ready made design could have been able to do.

4. Broadwood Travel

Crazy for traveling? Broadwood travel is the business to seek out for the same. The business thrives to make the traveling experience, a memorable one. The logo illustrates a person riding in a chariot which is being driven by a unicorn. The illustration clearly blends the element of royalty and magical experience enjoyed by the tourists and provided by the business.

5. Craft Chest

As the name itself suggest, the business of Craft Chest consists of art and craft supplies and that too of a huge range of varieties and thus, it requires a chest to keep them safe.

6. Bean Bag Planet

Despite the luxury of couches and lazy lounge, the comfort of the bean bag holds a special love and that is the point of the business of Bean Bag Planet. The logo has been cleverly done in illustrations, with the outline of a bean bag over the company name.

With illustration logo design, any business in UK can yield a good return on investment by innovative branding and marketing. A capable logo designer in UK can shape the logo as per the specific need of the business.

Colors are the first way of differentiating things, that we learn as kids. With age, the fascination does fade, but instead we learn to classify colors as per the emotions it evokes within us. This intuition helps a lot to convey the business mantra to its target audience. Several businesses in UK are opting for custom logo designs to attract their customers.

Let’s understand the message that the most prevalent colors express with a suitable example

Red

We all are familiar with the saying, ‘when in doubt, wear red’, thus, it is only fair to start the countdown with the vibrant red color. Red enhances the energy level of individuals by elevating their pulses. It also conveys warmth, excitement, and urgency among people. Red has been used by many-renowned businesses, as well.

Yellow

The color of the bright sun, not only looks good on the sunny sky but also on company logos. It evokes the feeling of clarity, optimism, and richness of color of gold. It stands alone even on a busy street covered with advertising panels.

Purple

The color purple not only depicts royalty but also sparks the ignition of wisdom, imagination exploration in the minds of the people. It practically calls out the saying that ‘everything is possible’. It is perfect particularly for a new business or a business with unique features.

Green

The color green evokes a love and importance of nature in our lives. It depicts health, growth, peace, and prosperity. Several environmental organization uses the color green to depict its correlation with nature.

Blue

The blue color mainly reminds us all of the mighty ocean and clear sky. It depicts the strength, professionalism, reliability, and tranquility. Many businesses in the domain of internet and electronics use the color blue in their logo.

Black and white and its shades

Black is the absence of colors and white is the combination of all. But their combination of Black & White logos has been adopted by several well-known a brand, in all over the world. It is basic, simple and yet elegant. Mostly, it depicts the role of proper balance in our lives. The shades of grey and ash color also depict similar meanings.

Though many businesses use multicolored logo these days as well, having a monocolored logo has its own set of significance. So, pick the color that blends perfectly with your brand and get a custom logo designed in UK for your company.